Tech goes glam

Startup branding and PR

 

Tell us a bit about your business?

Women Love Tech is a unique techno-lifestyle blog for women, it's informative, accessible, no 'geeky talk' and sometimes with a touch of French humour. The blog is filled with everything women love, whether it's cool gadgets, shopping apps, the latest travel tips, social media news, blogger tips, beauty and fashion, and much more.

Why did you start up your business?

18 months ago, my girlfriend lunches turned more and more "as a techno crash course", so the concept of Women Love Tech was born. The blog is online since the 2nd January 2012 and is growing week by week.

What are the major hurdles you experienced when starting up your business?

I'm born in Paris but call Sydney home for 12 years now. I was a bit worried that my English wouldn't be 'academic' enough, saying that I write like I talk to my friends and my English is probably better than your French :) I was a bit nervous as well to create enough good content to fill the blog and more important to know if my articles will interest women to come back. 

What tips can you give other SavvySME members that are thinking or in the process of starting up their business?

Do something you are good at it and you are passionate about - because when you work 10-15 hours per day, you appreciate to do it on something you love! Do lots of research before starting your business, it can takes months, more you do your research better you will be at your business. e.g. look at the competition, know about branding, marketing, advertising, networking, social media, finances, and don't be scared to work long hours.

What made you decide to take the jump and focus on your business?

I am working as a freelancer Graphic/Web Designer for years, so my entrepreneur's mind is always set up on developing new business ideas. I created Women Love Tech because I found a gap in the market for professional techno-savvy women. I have found that women are very smart, with a busy life balancing between work, kids, housework, duties as a wife and social lives. After months of research I couldn't find a site which had gathered all the technology information I needed without be bored or without being lost in translation with the 'nerd language' so I decided to created my own. Women Love Tech is like having lunch with an expert girlfriend.

How did you family and friends react?

Amazing, I think they realised (before I did) how Women Love Tech with my 10 years digital experience could help and empower women. I am so grateful to have their love and support.

How has your life changed?

I've always been a workaholic but now I work even more, 7 days a week, all year, (sick or tired), but with a difference I really love what I do, it's very addictive. As well, when I am invited to some new product launches or functions, PR and journalists recognised me as the 'French nerd on high heels' (laugh) - joke apart, my job can feel like living in a bubble spending so many hours alone behind a screen so I try as much as I can balancing work and social life.

What success have you experienced since starting your business?

It took a while, I don't know how many times last year I asked myself should I keep going or not? It's a normal process when you start a business - everyone has ups and downs. But when big companies (via PR's and advertising agencies) like Samsung, Dell, Phillips, Microsoft, Nokia, HTC or Sony contacted me. I understood my blog was on the right direction and the hard work started to pay off - One of the biggest sign of success I have experienced is with my Facebook page when it's started in March 2012 with 12 'likes" from my friends to now with over 5500 followers.

What is the vision for your business going forward?

My vision for this year is to have more women reading Women Love Tech while still delivering quality content - it's going to be an exciting busy year.

What tips can you give other SavvySME about motivating yourself to push through the challenges that rise up while building your startup?

Never give up, be patient, discipline yourself, practice a sport for the stress, eat & sleep well, you will need the energy to run your business. Learn to be organised. If your business involve computer, softwares, phone, tablet, etc... have the quality ones as you don't want them to let you down when you are in a middle of a project. Don't be shy to ask for help when you need it. Stay sharp with technologies. 


Frederique Bros

Frederique Bros

Founder & Editor at Women Love Tech

Frederique Bros is the founder and main editor of the lifestyle technology online magazine Women Love Tech. Freddie has over 10 years experience within the digital world. Born in France, she lives in Sydney, Australia.

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Phil Khor

Phil Khor , Founder at SavvySME

Hi Frederique, this is an amazing story! I love the concept and you summed it up so well, when you say Women Love Tech is like having lunch with an expert girlfriend! Best of luck with it all :)

Frederique Bros

Frederique Bros , Founder & Editor at Women Love Tech

Thank you Phil - I return you the compliment about your site :) I need a maximum exposure for my site this year - do you have any suggestions?

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