How do I start sending email marketing newsletters to my customers?

What is Email Marketing?

Email marketing is the use of email to distribute your company’s messages. Companies can send their newsletter or updates regarding their business by emailing the message to a list of subscribers. Keep in mind that you should comply with Spam Act 2003 when obtaining your subscribers and sending your emails.

To find out more about how to obtain your subscribers without violating the Spam Act click this question here.

TOP 3 Platforms

MAILCHIMP
*COST*	FREE
MailChimp is an email service provider with an ape. They are well known for their freemium pricing model.

AWEBER
*COST*	$1 first month - $19/month
Aweber offers email marketing services for small businesses offering automated email follow ups and newsletter delivery.

CAMPAIGN MONITOR
*COST*	$9/month
Campaign monitor allows you to build custom templates and offers smaller plans for those on a budget.

Other platforms you can consider

SEND PEPPER
*COST*	$29.95/month
Send Pepper is perfect for small businesses, start-up companies and small-time entrepreneurs who do not have a huge budget for marketing but you’re looking for a high-quality marketing tool.

OFFICE AUTOPILOT
*COST*	$297/month
This is a very useful tool recommended for most small businesses and for the serious entrepreneurs. It is a very effective software that will help marketing all your websites and lead capture channels.

INFUSIONSOFT
*COST*	$199++/month
Infusionsoft does Email Marketing 2.0, delivers CRM and powers a sales and marketing engine for small businesses and entrepreneurs.

CONSTANT CONTACT
*COST*	$15/month
Constant Contact is a provider of online marketing tools for small businesses, associations, and non-profits.

GETRESPONSE
*COST*	$12.30/month
Email marketing product by Implix features autoresponders, list management, social media integration

ICONTACT
*COST*	$14/month
iContact Corporation provides email marketing software for small and medium sized businesses and non-profits.

VERTICAL RESPONSE
*COST*	$10/month
Provider of self-service email marketing, online surveys and direct mail service. Manage and analyze your own direct marketing campaigns.

1SHOPPINGCART
*COST*	$34/month
Email marketing software integrated into shopping cart and order management systems for ecommerce sites.

STREAMSEND
*COST*	$19.90/month
StreamSend provides dependable permission-based email marketing solutions for marketers around the world.

MY EMMA
*COST*	$30/month
Emma an email marketing and communications service that’s taken a different approach to web-based software.

Choosing an email marketing platform can be a difficult decision but one that needs some thought. Importing and exporting emails can be a hassel when you want to shift, and this is something you should be using on a regular basis.