What is email marketing?
Email marketing is the use of email to distribute your company’s messages. Companies can send their newsletter or updates regarding their business by emailing the message to a list of subscribers.
Keep in mind that you should comply with Spam Act 2003 when obtaining your subscribers and sending your emails.
Learn more about how to obtain your subscribers without violating the Spam Act.
What is a digital newsletter?
A digital newsletter is a scheduled message that a business sends to a list of subscribers or targeted customers in their database via email.
A digital newsletter is an excellent way to send updates about your business and connect with your customers to drive engagement and sales.
Digital newsletters can include various content such as product or service information, customer reviews/testimonials, blogs, upcoming events and more.
How do I send email marketing newsletters?
There are many email marketing solutions available that provide businesses with a simple and cost-efficient way to send newsletters and email marketing campaigns to their audience.
What are the top 3 email marketing platforms?
Below is a summary of the top three email marketing platforms to start sending newsletters to your customers.
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MAILCHIMP |
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COST |
FREE |
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MailChimp is an email service provider with an ape. They are well known for their freemium pricing model. |
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AWEBER |
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COST |
$1 first month - $19/month |
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Aweber offers email marketing services for small businesses offering automated email follow-ups and newsletter delivery. |
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CAMPAIGN MONITOR |
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COST |
$9/month |
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Campaign Monitor allows you to build custom templates and offers smaller plans for those on a budget. |
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Other email marketing platforms to consider
Here are some additional email marketing platforms that may benefit your email marketing campaigns.
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SEND PEPPER |
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COST |
$29.95/month |
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Send Pepper is perfect for small businesses, start-up companies and small-time entrepreneurs who do not have a huge budget for marketing but you’re looking for a high-quality marketing tool. |
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OFFICE AUTOPILOT |
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COST |
$297/month |
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This is a very useful tool recommended for most small businesses and for serious entrepreneurs. It is a very effective software that will help marketing all your websites and lead capture channels. |
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INFUSIONSOFT |
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COST |
$199++/month |
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Infusionsoft does Email Marketing 2.0, delivers CRM and powers a sales and marketing engine for small businesses and entrepreneurs. |
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CONSTANT CONTACT |
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COST |
$15/month |
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Constant Contact is a provider of online marketing tools for small businesses, associations, and non-profits. |
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GETRESPONSE |
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COST |
$12.30/month |
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Email marketing product by Implix features autoresponders, list management, social media integration |
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ICONTACT |
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COST |
$14/month |
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iContact Corporation provides email marketing software for small and medium sized businesses and non-profits. |
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VERTICAL RESPONSE |
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COST |
$10/month |
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Provider of self-service email marketing, online surveys and direct mail service. Manage and analyze your own direct marketing campaigns. |
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1SHOPPINGCART |
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COST |
$34/month |
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Email marketing software integrated into shopping cart and order management systems for ecommerce sites. |
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STREAMSEND |
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COST |
$19.90/month |
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StreamSend provides dependable permission-based email marketing solutions for marketers around the world. |
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MY EMMA |
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COST |
$30/month |
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Emma an email marketing and communications service that’s taken a different approach to web-based software. |
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With so many options available, choosing an email marketing platform can be difficult. Not all platforms will have the features to fulfil the needs of your email marketing objectives, so make sure you research and compare to choose the right email marketing solution for your business.
Editor's Update 05/07/20:
Here are some other frequently asked questions about email marketing:
What is service email marketing?
Service email marketing is a marketing strategy whereby email is used to promote the service(s) a business provides while also establishing and developing relationships with customers and clients.
Whether email marketing is already part of your strategy or you're tapping into email marketing for the first time, read on to find out the best email marketing platforms to send newsletters to your customers.
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