When approaching web design for your small business, there are things you need to look for beyond who can create the prettiest site. You have to examine your company, its needs and its goals, and come up with a website design that's part of a comprehensive marketing plan.
How do you do this?
Here are 10 things you should known when approaching web design for your small business:
1. You Need a Vision
Before you begin talking with web designers about colors and fonts, you need to have a clear vision of where you want your business to go. And, you have to know what you want your website to do to help you get there. This is where a good designer comes in.
A good web designer will translate your vision into a website with impact.
2. Your Web Designer Must be Dedicated
The web designer you hire must be dedicated to your company and your goals. He has to be interested in your success, not just your dollars.
s you speak with potential website designers, evaluate how well they listen to your and purpose. Choose a designer that wants to be your partner, not someone who churns out what he thinks every company needs.
3. A Website Has a Specific Purpose
As you approach website design, keep in mind that your site will serve a specific purpose.
For some websites, the purpose will be connecting with potential clients. Other sites might focus on making a sale. Whatever it is you want your target audiences to do can only be accomplished if your website is designed specifically for this purpose.
A good designer knows how to accomplish this task.
4. Your Website Must Stand Out
A big part of getting your website to stand out is arranging color, type, text, and graphics in a way that catches the eye. But, it has to be easy on the eye, which means clean and not garish.
Website designers know how to lure attention, and keep it, through fonts, spacing, photo placement, and other aspects of design. A good website designer can create a website that's attractive and compelling, without it being too brazen.
5. Your Website is a Reflection of You
As you think about what you'd like your website to look like and what it should do, remember that your site is an extension of your business. Everything about your website must reflect your business' values, personality, and ability to serve or sell.
6. Content is King
A good website needs good content. It needs informative, engaging, and quality headlines, articles, page content, and blog posts that teach people about your company and encourage them to find out more. Your website's content should also be pleasant to look at and keyword rich.
7. SEO is Mission Critical
If people can't find your website, it doesn't matter how good it looks or what content it has on it.
As you approach web design, make sure your designer or another skilled professional can incorporate SEO (Search Engine Optimisation) best practices into your site so you show up in Google searches.
8. You Must Know Your Audience
You must have a keen awareness of who your target customer or client is, and what he or she needs.
If you keep your audience in mind throughout your website's planning and design process, you'll be better able to tailor it to them. Which will benefit you with more client and customer engagement, and more acquisitions and sales.
9. Navigation Should be Easy
When a visitor arrives on your website, he or she should be able to easily find important information. Your website's design must be structured to allow people to get from page to page in a simple manner. It has to have a logical navigation that won't frustrate, or distract, a potential client or customer.
10. Social Media Rules
When you're planning your website design, remember to integrate your social media feeds into the main page layout.
Icons for Twitter, Facebook, Instagram, Pinterest, and other social media platforms should be prominently displayed on your website. This will help boost engagement on those pages and will let you keep in touch with your audience.
These 10 things to known approaching web design can prove invaluable to the ultimate success of your business.