Why SEO is Important for Small Local Businesses to Compete

Search Engine Optimisation (SEO)
  • Staying ahead of your competitors is vital for all businesses, and SEO helps you do just that. But that's not the only reasons why SEO is so important.
  • SEO is also vital for brand awareness and popularity, being found in your local area, customer loyalty and reducing unnecessary competition. 
  • Keep reading to learn why you need to invest in SEO for your small business. 

As a business owner, your main goal is to stay afloat and keep your business two steps ahead of the competition.

That alone is enough to make SEO important, but it's not the only reason why SEO is so important.

SEO, or search engine optimisation, simply means making it possible for prospective customers to find information about your business online - either by searching specifically for your enterprise or for any businesses that offer similar products and services.

Your clients may be interested in finding more information about your business other than your business name. For instance, your potential customers may want to know your mobile number, address, the type of your business, operation time, direction and the different products and services available.

SEO helps in providing this type of information to the customers through the Search Engine Results Pages (SERPs).

How Important SEO Really Is

So how important is SEO? Let's take a look.

Why SEO is Important for Small Businesses

There are three key reasons why SEO is so important: 

  1. Popularity
  2. Listing in Search Engines
  3. Build Customer Loyalty
  4. Reduced Competition

1. Popularity

SEO boosts your brand popularity within the city you are located, the country or even the state where you are located. The more popular you are the more traffic you should expect and this is one of the greatest benefits of SEO services.

You basically increase footfalls to your office or retail outlet. Search engine optimization has created a number of benefits to businesses, especially to small businesses that are trying to gain popularity in the market.

Your business can be known in the market locally and internationally using search engines like Google+ Local, Google places Bing Local, and other local directory listings. These search engines can promote business in a specific region, town or city and ensure that customers find local business information, products and services faster.

How Important SEO Really Is

2. Listing in Search Engines

SEO is important for business owners because it's the best way to get listed in search engines like Bing, Yahoo, Google and many others with a negligible market share.

For instance, if you run a hotel business, then you are better off being listed because it is only through SEO that you manage to attract customers and offer them more details on how to find you even though you make it possible for them to place bookings online.

The reason you need that to happen as a business owner is so that when a person is looking for something in your area, what do you think they do? If you haven't guessed it, they search online for what they're looking for.

The most relevant websites are what the search engines try to give them first. SEO is the quickest and at the same time best way to optimize your website to become more relevant.

3. Build Customer Loyalty

When you optimize your site, you manage to build trust among local customers, and they also become very familiar with your brand. Nothing works better in fetching loyal customers than trust and this is exactly what you will get when you optimize your website for search engines.

How Important SEO Really Is

4. Reduced Competition

Local SEO saves you from any unnecessary competition. Without it, you would have to fight for the masses with the rest of the companies or businesses across the globe.

But when you embrace local SEO, you know that the competition is greatly reduced. You just need to put your best foot forward locally to increase your traffic and boost rankings to get better results.

Local SEO helps you to narrow down your competition to the local competitors hence increasing your success rates.

Are you looking for local SEO experts to help you drive more traffic and attract more customers? SavvySME can connect you with SEO experts in your area - simply answer a few questions to get started.

Zachary Helm

Hello. My name is Zachary. I am a young guy that has many interests. One and very much the biggest one is writing. Writing is something that I have always been interested in and it is definitely something I enjoy doing. Topics I write vary a lot because I am interested in many things and therefore write about different stuff. Some of the things I enjoy writing about are SEO, real estate, traveling, music, movies etc.

Comments (2)


Search Engine Optimisation is just one the many aspects of marketing. The industry is scrambling due to the saturation of price driven overseas services that make big promises, but offer little. That's the reason for all that SEO spam in your email. With the ongoing algorithm changes by Alphabet/Google to combat the SEO sweat shops it is a constant battle to keep up. Like David and Goliath, using these tiny SEO services to trick a multibillion organisation is not economically sustainable. Google needs your searches to offer genuine results, or a competitor will replace them. SEO is about manipulating the search engine algorithm. Are you starting to see the problem a SEO only marketing strategy is facing? It is the short term thinking business that goes for the quick fix, that's why we still have SEO specific services still pushing their wares. Best to have a solid marketing strategy, one that emphases with the consumer's needs. What Zachary fails to communicate is that word of mouth is still the best way to increase sales, and that's great design and great marketing. Using analysis tools to track activities and A/B testing will help. The most effective SEO is on page and great content writer (stories) for humans (not search robots). Now focus on that great product and service that will turn your customers into brand ambassadors. So Zachary, I do hope you're not one of those desperate overseas operator posing as a local? It seems to be the new trend. Especially from the sub-continent.

Jason Upton

Jason Upton at Resilient Digital

For me it's not a mattar of how important SEO is, because it will depend greatly on the individual business and the vertical they operate within. SEO is simply a online marketing strategy that needs to be considered as part of an overall marketing campaign. Yes there a tons of businesses that can benefit from having their website optimised for specific search terms and then be boosted in authority to gradually reach the top spots in Google, however there are also a lot of businesses that will not benefit from SEO, and that's the very first thing we evaluate at Resilient Digital before we sign any business owner on as a client.