Facebook advertising is a good avenue for your online advertising campaigns, whether it is a brand awareness or sales campaign. Here are 2 unique ways you can use Facebook ads for your business.

1. Facebook Ads let you test your messaging

The cheapest way to test your marketing messages or offers at the moment is still Facebook. Although it may not be the best at driving conversions through websites, it's a great way to see what sentence your target market relates to the most.

What makes the testing even more robust is the ability to segment in some very unique ways, such as by demographic and interest. Something that is a little harder with google ads. You can try experiments like the different reactions of your male customer base vs female customer base of your different marketing messages.

At SavvySME in the beginning we relied on Facebook ads to test our messaging. We spent under $50 and got some decent impressions.

Here are some messages we tried and some stats on what worked better:

From our testing efforts we found out that "small business community" worked the best with small business owners in Australia vs. our other key messages.

2. Facebook Ads drive traffic to your promotional app

A great way to get more likes is to build a promotional campaign with fan gating capabilities that encourages your fans to like your page before they can access exclusive information. You will then use Facebook advertising to drive traffic.

This is a great way to convert your clicks, because it gives your clickers an incentive to like the page. Usually paying for an ad which leads to just the fan page wall, gives them no reason to like your page. In addition, they could be stumbling into a feed of nonsense, if your content strategy is not 100%

Here is an example of how to use the fan gate function well:

It's a great idea to think outside the box when it comes to spending your hard earned advertising dollars. Sometimes having a unique strategy or a great landing page can be the difference between making money and wasting money.

I would love to hear how you use Facebook ads for your business.