Copywriting is basically a balancing act. To achieve success, you must resolve the greatest author of the world and the sharpest salesperson of the company’s insight. However, that isn’t exactly a simple task. You want to get crafty, yet you have to make an impact. Your words should resonate like poetry yet read like copy.
There are many ways to be at your most persuasive and most creative. It isn’t as hard as you think. You only have to be patient with your honest, particularly if you are fighting writer’s feeling stale or block. These following will help you write better copy.
Dump Your Thoughts
Distractions will prevent you from reaching your creative goals, so take a cue from an expert copywriter and try the morning pages technique. This challenge will asks you to fill 3 pages of the paper with stream of consciousness writing. It does not matter how trivial your thoughts are. Your goal is to transfer your brain chatter and worries to paper and just leave them there. Your mind also has to be empty before filling it with creativity.
Corral the Keywords
When you are getting ready to write a killer copy for SEO, the keywords are important. However, never render them useless or tacky by saturation. Before starting, write down five to ten keywords you are going after for SEO. They have to play a role, yet they cannot be everything. Keep the list for reference and ensure you are not under using or overusing them. You have to be confident in what you want your writing to be sought out for and remembered while keeping the keywords from being the selling points.
Colour Inside the Lines
If you have written a great piece and you are ready to publish, never hurry. Take a break away from the computer and return to colour your copy. In each paragraph, there will be several opportunities to improve and make the writing more engaging for the readers. Use a highlighter to mark-up your document in places that need improvement. Insert emotional adjectives, pick stronger verbs, and focus on creating powerful, live language that delivers the message.
Make Your Own Blacklist
Be careful of the phrases, words, and sentence structures you rely on constantly. Review the recent posts and remember what you would like to avoid or eliminate when you write. For instance, you will notice that the term vital appears ten times in a single post. Make your very own blacklist document to keep track of anything you like to avoid. This does not mean you can’t use the term vital again. Just review your blacklist document regularly to make the copy fresh.
It is always possible to write better copy. All you need to do is to follow those guidelines above and take note of things that you should or shouldn't do as these can make a difference. Depending on your needs or unique requirements, you can choose to write either short or long copy as long as it’s engaging.