Writing articles is no easy task, especially with such a huge array of articles available online now, good content is comparable to a piece of art, a lot of work goes into writing articles so we appreciate all the work you put into your SavvySME articles.
We here at SavvySME have put together a content checklist for you to go through to ensure you put your best article forward.
Correct spelling and grammar is only the foundation of good content
Usefulness & Relevance
o Does your content meet user needs, goals, and interests?
o Does your content meet business goals?
o How will your content hold up over time? When will it become outdated? Will you need to go back and update it?
o Is your content timely and relevant?
Clarity & Accuracy
o Can your readers understand what you are saying? Not everyone is a expert so explain acronyms and technical jargon.
o Is your content organised logically and coherently? Make use of headings and sub-headings.
o Are your facts correct? Where did you find your sources?
o Check for factual errors, grammar and spelling errors.
o Include other media such as images, videos and audio, are they formatted correctly?
Influence & Engagement
o Check your tone, is it friendly and convincing?
o Have you included examples and sections to increase engagement with your content.
oDoes the content include all of the information customers need or might want about a topic? If not you can link to other articles that can give them more detail.
Voice & Style
o Does your content and tone consistently reflect your brand and voice?
o Does the content seem to have a style? If so, does the content adhere to it consistently?
o Does the content read, look, or sound as though it’s professionally crafted?
Usability & Findability
o Is the content easy to scan or read? Use headings and bullet points to make it more scannable.
o Does the content follow search engine optimisation (SEO) guidelines—such as using keywords—without sacrificing quality in other areas?
o Can customers find the content when searching using relevant keywords?
If you have any further suggestions leave a comment and we will include them in the checklist.