- Small businesses tend to overlook the benefits of copywriting, especially if you don’t know much about your target audience
- By writing copy that speaks directly to the audience, you can easily capture their attention, build trust and loyalty.
- Consistently good copywriting can make customers or clients buy or hire from you.
Communication is evolving at lightning speed. We see millions of written messages every day, many of them beamed directly to our emails and phones. So how can you make your message stand out and grab your clients’ attention?
You guessed it – professional, persuasive writing.
In this article, we’ll show you how copywriting can help you create highly effective, targeted content that not only engages your clients, but compels them to take action and buy from you.
In business, great writing is vital. Your clients decide to click-through or delete in a heartbeat, so it’s essential that every piece of writing they read clearly and efficiently conveys the solutions and benefits your product or service offers.
No one knows your business better than you, but sometimes we’re too close to our subject or simply too busy to communicate our message effectively, losing priceless opportunities to engage with our clients.
So what are the benefits of using a copywriter? Here are our top 5:
Benefit #1: Capture Your Client’s Attention and Keep Them Engaged
Your clients want to buy from a business that understands their needs, and the first place they’ll often start their research is your website. A copywriter can help you hone in on what’s important to your clients and define your product or service in these terms, keeping them on your site longer and making them more likely to get in touch.
Benefit #2: Save Time and Stay Connected with Your Clients
As an expert in your industry, you have a wealth of knowledge to share with your clients. Publishing regular content is a great way to demonstrate your expertise and keep your name front of mind with clients, but it can take you away from more important tasks. A copywriter can help you save time and stay in touch by identifying and writing the best content for your purpose, and advising you on the most effective ways to distribute it.
Benefit #3: Inspire Client Confidence
Clients are all too familiar with sales-heavy communication, their inboxes are overflowing with them. What will distinguish your content from every other email is authenticity. A copywriter can bring an objective perspective to your messages and help you shed the sales speak. This inspires confidence in your clients, making them more likely to buy from you.
Benefit #4: Build Your Reputation As An Expert
Your clients have unprecedented access to information and increasingly want the advice of specialists. Professionally written content that educates and informs can help to position you as an industry expert, increasing the perceived value of your offering and positioning you as a trusted advisor your clients want to do business with.
Benefit #5: Grow Client Loyalty
Customers expect to be kept informed, but they’re also faced with an avalanche of communications. A copywriter can help your message get noticed by making it not only clear and concise but personable, even where word count is limited. This demonstrates to your clients that you value them as individuals, inspiring loyalty and repeat business.
Words are everywhere, but the ones that connect with your customer are not always the most colourful or those that shout the loudest. It’s content that speaks on your clients’ wavelength that gets results.
The greatest benefit well-targeted copywriting can provide your business is to help you cut through the sales clutter and position you as a solution provider. Defining your product or service in your client’s terms inspires trust and confidence, setting you apart from your competitors and making you a company of choice – which will ultimately save you marketing dollars, boost sales and grow long-term loyalty.
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