We interviewed Rebecca Carden, Founder of Hamperlicious about her journey of entrepreneurship. Rebecca tells us about the major struggles she experienced and shares advice for others who are thinking of starting their own business.
Tell us a bit about your business?
Hamperlicious is a gourmet food hamper company based in Melbourne. We are unique in a sea of 'samies' in that we bake, mix and preserve all of the products that go into our hampers. We don't outsource products and we don't fill our hampers with cheap and nasty fillers that you can buy from a Supermarket. We make everything from scratch in our own kitchen and seriously, our hampers are awesome.
We create hampers for those with dietary intolerance's and have a range of delicious raw and vegan products available that cater for the health conscious and superfood lovers. We also celebrate and use local, organic ingredients where possible and everything is completely free of preservatives.
We support fair trade products and donate 10% of our profits back to charity and community benefit programs. Perfect for those who appreciate real food with heart and soul.
Why did you start up your business?
Hamperlicious was born out of a love of cooking and feeding people and watching my parents receive tacky, generic hampers year after year thanks to their employers. After making up Christmas hampers for my family and friends and seeing the joy and surprise on their faces, I knew I was onto something. People love products that are homemade and done so with heart, it fills them with warmth.
What are the major hurdles you experienced when starting up your business?
Combining full time work with starting Hamperlicious has been an intense and stressful experience. Evening and weekend hours would be spent madly cooking and packing hampers with my supportive partner coordinating courier deliveries whilst I was at work.
Finding the time to work on the business to build and grow it has been the biggest challenge being an owner operator. Taking a deep breath and a step back from the daily needs of the business is imperative for any small business operator and is so often forgotten, it's actually a hard thing to do for fear of things grinding to a halt!
What tips can you give other SavvySME members that are thinking or in the process of starting up their business?
Make sure your idea or business is something you feel strongly about and believe in. Feel it in your bones and heart, make sure it's a good fit with your beliefs and then go for it! Chase that dream and make it happen.
Marie Forleo's B School is also a fantastic online course that provides an unbelievable support network for young women entrepreneurs worldwide, I would highly recommend the investment for the connections you will make alone let alone what Marie will teach you. You can find Marie here.
What made you decide to take the jump and focus on your business?
The desire to immerse myself in and promote something I believe in. Being sick of faking my interest or my commitment to my 9.5 job. Wanting to celebrate food, share love and joy through food and put smiles on people's dials by giving them a "wow" moment and something yummy to munch on.
How did your family and friends react?
My family were initially very hesitant and wary for me. Keeping their sentiment at an arms length and blocking it out as much as possible was made ever so easier by my incredibly supportive partner.
My friends through Instagram and Facebook have seen the development of my products and business and share their feedback with me daily. It's fantastic to get a comment like "oh wow, that looks amazing, great work Bec" and really keeps you motivated. The instant gratification of these social media tools is brilliant!
How has your life changed?
I'm now spending my day's doing what I love; cooking and feeding people whist feeding my soul and nourishing my creative kitchen spirit. What could be more amazing? This to me was the most important factor, to fill my day with passion and fun whilst helping to save the world, one cookie at a time through our charity group donations.
What success have you experienced since starting your business?
Having the good fortune to connect with the Qantas Frequent Flyer Group and secure the hamper supply for their affiliated clients was a huge moment for me and the business. Being ecstatic is such a good feeling!
What is the vision for your business going forward?
To focus on and create more health conscious hampers packed full of raw food treats, gluten free masterpieces and sugar free creations. The demand for health orientated products is growing at a massive rate and eating this way myself, I believe in the benefits of eliminating certain ingredients from our diet.
Branching out into the wholesale supply of retail healthy snack products is also somewhere I see Hamperlicious heading in the next 24 months....coming to a Health Food Shop near you!
What tips can you give other SavvySME about motivating yourself to push through the challenges that rise up while building your startup?
As I mentioned earlier Marie Forleo is an absolute gem! Her ability to motivate, drive and inspire is ridiculously good and her teachings are straight forward and no nonsense but delivered in such a quirky and funky manner you can't help but feel like you have your own private cheerleader.
Stay focused, remember what it is your trying to achieve and just follow through with one step at a time. Becoming overwhelmed is so easy when your starting up because you are trying to do everything yourself. Breath, then create a priority list of what needs to get done and just do it one by one.
Do you need help with
There are 1 startup consultants on standby