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What is Sales Training and Does my Business Need it?

Sales Strategy

Sales training is an engaging and deeply thought provoking process. A good place to start is with the end in mind: your business efficiency, your business growth and your business profits. From there, sales training can equip you with the practical tools and skills your team need to accelerate growth and multiple success. Sydney Management Consultants - Navig8 - are sales training and change optimisation specialists.

The sales training process can equip business teams with the right tools for immediate adoption. Every sales training process can be different and influenced by a number of factors, such as:

  • Your industry
  • Your business size
  • Your goals
  • Your vision and mission statements
  • The type of resources available to you, either in-house or external
  • If your strategic directions aligns with your day to day operations

Sales training is designed to challenge the status quo, delivering the ultimate pay off - empowerment to your organisation and perpetuation of ongoing success.

Components of Sales Training

An important component of sales training is soft skilling, such as group facilitation programs and workshops. Dynamic by nature and highly experiential, group sessions tend to challenge the underlying assumptions and paradigms that often impede organisational success, learning and development.

So, what does a typical sales training assessment involve? The following methodologies may be engaged to ensure training programs achieve the desired outcomes of your organisation:

Step 1 – conduct in-depth qualitative and quantitative research
Step 2 – analyse and report findings
Step 3 – develop a tailored training strategy
Step 4 – implementation

Unique to the sales component of sales training are the following components:

  • Appointment Setting
  • Communication and Influencing Skills
  • Negotiation Skills
  • Presentation Skills
  • Structuring your Presentation
  • Client Loyalty
  • Win the Bid

What does this mean for you?

If you want to accelerate growth, transform performance and multiply business success, consider an investment in sales training. You will ultimately be rewarded by the changes to your business that enable continuous improvement.


Michael Morgan

at Navig8

Michael Morgan is driven by people and their behaviors, challenging his client’s to discover new paradigms for success. Michael has been driving teams and individual performances for the past 14 years in Australia, South East Asia, Europe and the United States. Prior to his management consulting career, Michael spent 18 years in the High Performance Sales arena at the coal face, Management and Executive levels. His career path has been across industries such as Insurance, Finance, Exporting.


Comments (1)
User
Maryann Farrugia

Maryann Farrugia, CEO, Sales & Managing Director

Well of course especially when your business is about selling products and services. In order to sell hard with regards to the products or service you need to have a skill in sales and you will get this through training of course. No one in this world is capable of doing something if its not learned. Anway, thank you for this article Michael! This will really help a lot, will share it to other peeps! Cheers!

Also visit Maryann Farrugia on Crunchbase....

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