3 tips for coming up with video content ideas

Video Production

There are some great ways to come up with ideas for video content. If you are looking to create some videos for your business follow these tips for ideas:

1. Adapt existing content

Do you have any popular blog posts that you can make into a video? Usually popular content in one form can make really great content in another form. Pick the ones that are searched most or have the most feedback.

2. Do a interview

Can you interview some customers on a particular topic. Sometimes video is a great way to portray individual opinions on certain topics. Make sure you have a release form or express permission from the people you are interviewing to publish the content.

3. Answer frequently asked questions

Sometimes video is a great way to address frequently asked questions. Compile a list of your top questions and create video content around each topic. This will also create searchable content on popular queries.


Video is a great way to reach out to more customers, especially since YouTube is now the 2nd largest search engine after Google. Coming up with ideas for video content is not hard and usually right under your nose.

I would love to hear your experience with video content and your business.

Ash Pan

Director and Film Editor at PanOgraphic Productions

I specialise in film editing and online video production.