In today’s digital savvy world, an online presence is key for your business. Your website is a great place for your customer to learn about your business, the services you offer and what they can gain from being your customer. Your social media profile too is a powerful tool to help people to find you, interact with you, and get to know and trust you.
We’ve all heard the saying ‘Content is King’ and it has the potential to help you reach new and existing customers while positioning you as thought leader. However, while you know your business better than anyone, you might not be the best with words. Putting content together can seem like a timely hurdle, making you feel like you’re wasting time that could be better spent doing something else –like running your business!
For business owners that aren’t content creation experts just yet, here are four tips to help keep your customers satisfied and bring in more potential customers.
The devil is in the detail
Your website and social media platforms should serve as an information hub for your customers. You’re investing time to make these platforms represent your business in the most accurate way, so ensure your platforms are robust enough to meet the needs of your website’s traffic. People will often contact businesses directly if they can’t find the information they need on their website or social platforms, which in the long run will take up more of your precious time. While inbound queries can often build customer relationships and sometimes lead to sales, answering the same customer queries can be time consuming. Think of the questions you frequently find yourself getting from new customers, and ensure these are already answered upfront.
Support not just sales
Customers (and potential customers) are looking at your website and social platforms because they believe you can add value to their lives in some way. This doesn’t always mean by purchasing your products or using your services as this is only one part of the relationship you have with your customers. Offer support, advice and tips to your customers. You’re the expert in your field, so share your knowledge with those who value it.
They say a picture speaks a thousand words, and studies have even shown that 90% of information transmitted to the brain is visual. That being said, don’t just fill your website and social channels with stock images, it’s important to keep images personal. Include images you have taken of yourselves, featuring your products and services. In today’s online savvy world, it’s easy for visitors to your site to tell when an image has been taken from another page. Be sure to use your own images across your website and social media platforms and keep them relevant to your business story.
Think about the who, not just the what
The key to good content is knowing who your audience is and communicating with them directly. It’s important to understand what attracts and interests your customers in order keep them coming back to your pages.
While you might not know as much about creating content as you do about your business, these four simple tips can help you up your content portray your passion into engaging copy for your online platforms. Meaning your content can reach the right audiences and help boost your online presence.