Successful Mumtrepreneurs - War Games and TLC

Founders and Co-founders

Jamie Arundell-Latshaw

CEO - Lexicon Consulting

Jamie Latshaw spent 8 years in active duty with the U.S. Army. She observed towards the end of her duty that a new training method was being employed by the military, setting up model Iraqi and Afghani villages in the U.S. so that soldiers could get used to the environment before being deployed. Based on these observations, Jamie started Lexicon Consulting in 2005 which hired Iraqi and Afghani natives living in the U.S. to role-play in these villages. Lexicon also trains troops who are about to deploy in linguistics and culture and also training for Drug Enforcement Agents and the FBI.

Jamie says that it was the word of mouth from the troops and commitment to government clients that resulted in success for the business. She runs the company, that involves 50 full-time and 500 part-time employees, from home so she can take care of her two young children. 


Sheila Lirio Marcelo 

Founder and CEO -

Sheila came up with the idea for while experiencing difficulties in finding caregivers. At the time her and her husband were working full-time while having two sons and two dogs. She was overwhelmed when her father went through quadruple bypass heart surgery and she could not find online help for care-giving needs and found it hard to find someone on short notice. was then set up to help connect families and care providers. It addresses everything along the life cycle including child care, tutoring, special needs, senior care, pet care and housekeeping. Families can then choose specifically based on profiles, background checks and references. has raised more than million, had more than 1 million care providers register with them, and about 6 million visitors every month. covers 99% of zip codes in the U.S. and has 93% coverage of senior care. Sheila has been named one of the 10 most powerful women entrepreneurs in 2009 by Fortune Magazine, received the Ernst & Young Entrepreneur of the Year award in 2010 and has been in many media appearances including NBC's Today Show and CBS's The Early Show. 

SavvySME Official

Official Account at

SavvySME is Australia’s B2B community marketplace designed for small and medium businesses. SavvySME helps entrepreneurs and small business owners do their jobs better, faster and with more satisfaction by drawing on a support network of trusted advisors and influencers while learning best practices from industry experts and each other. It combines the collaborative aspects of business networking with a marketplace in an online community setting exclusively for Australian business owners.



Marketing and communications


Anonymous asks