What does Yahoo want with Tumblr?

Social Media Marketing

Tumblr has agreed on a price of 1.1 billion dollars for Yahoo to acquire them. What Yahoo has in store for Tumblr is rumoured to be an advertising campaign. Tumblr has admitted that they wouldn’t last longer than a year from the low revenue coming from the site. Moreover, with Yahoo paying 1.1b cash, it’s sure for them to try to rake money from Tumblr.

How will this affect anyone? Well, firstly, if Yahoo went ahead with putting a price on traffic, you would begin to see ads built in around the website. Secondly, Yahoo might not be ‘underground’ enough for the hipsters that are on Tumblr. Thus, Tumblr might be losing a huge chunk of traffic.

It all boils down to how Yahoo would treat Tumblr and the reaction of the loyal users of Tumblr. Major acquisitions have worked well but also destroyed great brands. Unfortunately, the deal has not been set in stone yet but if it did; we have to sit and wait to see either the rise or fall of a great social media website. #Yumblr.

What does Yahoo want with Tumblr?


A few random tweets picked out:



Dear Yahoo, please don't ruin Tumblr. #Tumblr - Retweeted 138 times

Timothy Källsten

I hope to god #Tumblr doesn't accept the offer #Yahoo has put up for buying the website. I don't want Tumblr to be destroyed by Yahoo.


If #Facebook was buying #Tumblr, all the hipsters would lose their mind. Yahoo is fringe enough to be okay for them

Han Teng

at Enter your company name

Ever heard of the story of the rice crop? The older and riper it gets, the more it bends downwards. Living by this principle I believe that life is a never-ending learning process and the more I learn the more I'm humbled by it. Keeping my nose low and helping others are my priorities. I'm no successful entrepreneur nor an excellent sportsman. However, I do aspire to reach for the stars and when I do; it is of utmost importance to be grateful to everyone around me.

Comments (1)
Eric Phuah

Eric Phuah, Director at

Should be interesting to see what happens. Thanks for the article.