Pinterest is a great way to promote your brand and product especially if it’s female related. This is because Pinterest has a huge women community on it and what do women love to do more? Shopping. Throw in a visually intriguing picture and a cheap price tag; your pin would do wonders for your product. Easier said than done. Here are some tips to become successful in Pinterest.
First of all, create an account of course.
Secondly, build boards that you can place materials in. The names of the boards are important. Pinterest has divided their keywords (categories) into rather specific ones. So, this allows you to create more specific boards. For example, there are categories for Women and Men Fashion respectively instead of a Fashion one. I personally suggest creating at least 10 to 15 boards in the beginning and slowly build up to around 30 boards or more. However, it’s best to keep track on when and what you are going to update your board with. A Pinner with 14 million followers has about 80 boards (http://www.repinly.com/).
Thirdly, pin or post pictures that are of high resolution and good quality. Preferably the picture is longer than wider because when it shows on the news feed of followers, it will stand out more. However, don’t just post pictures of your product with all macro and attention on it. Place it smartly and subtly in a larger picture. For example, your company sells jogging shoes. Compare just a picture of your product with a dull and boring white background to a picture of regular joggers using your product jogging down a sunset on Bondi. Not only it sells your product, it delivers many other messages like ‘durable in sand’ and ‘you’ll look healthy if you use these shoes’.
Moving on, adding price tags to your pins would enhance your sales. Pins that include price tags get 36% more likes compared to ones that don’t. However, it is optional for you because price tags could also prevent users to clicking on your picture (link) to investigate further or in other words entice users to find out more.
Most importantly, focus on creating an audience first. Create a loyal and quality base of followers that loves your boards and pins. This would be the most difficult part of all but if you’re a woman, in US and loves as well as appreciates beautiful pictures; you’re already part of Pinterest. Last but not least, there are 5 golden rules on Pinterest:
- Be Respectful
- Be Yourself
- Give Credit (source pictures)
- Stay Alert (for nudity or porn)
- Build a healthy community