There are many avenues available to advertising online. Advertisers can take advantage of these platforms as they have an incredible reach and can find ways to target specific demographics, increasing the chances of impressions. Here are a few descriptions of the top options of online advertising:
Buyads is a provider which allows you to find and choose websites that you want to advertise on. Information is provided on the website, including monthly visitors, page views and various rankings of the site. Options are given on what displays are available, positions and sizes with costing based on 'CPM' (cost per millie), which is cost per thousand impressions. After choosing advertising options, the publisher of the website will review and approve the order in less than 72 hours which then becomes a guaranteed order and the advertiser is charged. Buyads is the intermediary that provides an easy to use dashboard for choosing and selecting websites based on categories. There are no hidden fees and advertisers are in control of how much they want to spend and what they are getting in return.
Google Adwords provides opportunities to display ads next to Google search results, on websites in their network and on Youtube. There is room for targeting the audience by being allowed to choose specific keywords that the audience types so that your ad will appear. You can also have multiple ads to see which one is more engaging, choose specific locations e.g. city, region, country or specific distances, and choose specific days of the week or hours in a day. Costing is based on a cost-per-click (CPC) auction where the higher the bid, the higher you appear on the search results page. There is a second factor involved whereby if you have a higher Quality Score (based on how relevant your ad, keywords and website is), the higher you will be placed as well. A daily budget is imposed that can be changed any time and there is no minimum spend. Google only charges when someone clicks on the ad to go to your website.
Facebook allows you to create ads for pages, apps, events or external websites. Other than the benefit of having a platform that has 1 billion actives users, the advantage is in the targeting of the audience. As users fill out information such as where they live, gender, age, pages they have liked and interests, an advertiser can be even more specific with choosing demographics that they want to display to. Facebook only charges by number of impressions (CPM) or clicks it receives. There are no additional fees involved and there is the option of a daily or lifetime budget. There is also the ability to run multiple ads so you can test which one makes more of an impact. In addition to ads, you can promote a specific post on your business page, allowing increased reach and increased chance of placement in the news feed.
LinkedIn allows advertisers to create ad boxes or text only ads on various pages of the website including the profile, home, inbox, search results and group page. Ads usually consist of a headline, description, name/company name, image and URL. You can specify which LinkedIn members are targeted by choosing from job title, job function, industry, geography, age, gender, company name, company size or LinkedIn group. Like other advertising options, advertisers are allowed to set daily budgets and are only charged with clicks or impressions that they receive. There are two options with paying for ads: pay per click and pay per 1,000 impressions. The minimum cost per click is $2.00 and is on a bidding basis where you specify the maximum amount you're willing to pay for each click.