The famous days of Mad Men has evolved. These are some of the out-of-your-mind marketing that has gain high virality and popularity amongst the public.
1. The lung cancer alliance Australia
Posters of [Demographic] deserves to die… if they have lung cancer. Initially, the posters were placed round the cities on 19 June 2012 without the fine print, leading people to the website where a countdown clock ticked down the minutes until the “killer” was to be revealed, along with a message that said, “Every year over 160,000 lives are lost to a deadly disease. They didn’t ask for it, but many people seem to think they deserved it. This disease doesn’t discriminate. It affects almost all of us and it’s showing no signs of slowing down. So, what is the killer? You’ll find out soon enough.”
2. Lynx invisible ad campaign
Filled the house with giant LCD screens but you cannot watch until people wear the polarised glasses.
3. Oreo’s Pride ad
Changing the white filling to the colour of rainbows signifying gay pride. Had good and bad feedbacks but mostly well due to a more loyal customer attraction. Main idea to takeaway, take a stand and be bold about it.
4. British Columbia Tourism ad
Places a 14ft tall vending machine in the middle of san frans that spits out kayaks or other tourism/adventurous items. In addition, they used twitter to its full potential but placing their own HT #100BCMoments and including a holiday prize for people that RTs with the HT. Not a high impact internationally but less work with high value.
5. EVOC billboard ads
The EVOC’s interactive and indestructible billboard. EVOC places their product which is a bag with high quality material on a billboard and telling passer-bys to punch it. the punches solidifies the fact that the bag is indestructible and every punch is recorded with strength of punch and a picture that is uploaded onto EVOC’s website and facebook that can be easily shared. Thus, every punch is free marketing for EVOC.
6. Old spice, Columbia ads.
Both have similar ideas which are innovative, different, funny, and a little crazy video ads. With a tinge of nostalgia and otaku-ness, it creates a perfect video ad.
7. Dos equis beer
The most interesting man in the world ads. They were funny, approachable, and sweet. Carly Rae Jepsen. Did you even know who that was before the summer? How about PSY, of “Gangnam Style” fame? These two music artists applied humor and approachability to create smash hits that probably wouldn’t have succeeded without the help of YouTube.
Placing truth or dare cues around NYC and made it interactive by tweeting truths.
9. Global warming campaign
This was an awareness campaign. The unique thing about this advertising campaign was they placed lifeboats on the balconies of high rise buildings to show what would happen when cities are flooded.
10. Heineken ad campaign
This is my favourite of all time, the Heineken Walk-in [ ? ]!
There's no doubt that these ads have gain traction. However, the conversion rate of people directly affected by the ad isn't as high as expected. Most importantly, they've created a personality for their brand and disseminated their name. The ads will become classic and haul a long-term return on investment.
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