Some crazy marketing acts

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The famous days of Mad Men has evolved. These are some of the out-of-your-mind marketing that has gain high virality and popularity amongst the public.

  • The lung cancer alliance Australia. Posters of [Demographic] deserves to die… if they have lung cancer. Initially, the posters were placed round the cities on 19 June 2012 without the fine print, leading people to the website where a countdown clock ticked down the minutes until the “killer” was to be revealed, along with a message that said, “Every year over 160,000 lives are lost to a deadly disease. They didn’t ask for it, but many people seem to think they deserved it. This disease doesn’t discriminate. It affects almost all of us and it’s showing no signs of slowing down. So, what is the killer? You’ll find out soon enough.”

  • Lynx invisible ad. Filled the house with giant LCD screens but cannot watch until ppl wear the polarised glasses.

  • Oreo’s Pride ad. Changing the white filling to the colour of rainbows signifying gay pride. Had good and bad feedbacks but mostly well due to a more loyal customer attraction. Main idea to takeaway, take a stand and be bold about it.

  • British Columbia Tourism ad. Places a 14ft tall vending machine in the middle of san frans that spits out kayaks or other tourism/adventurous items. In addition, they used twitter to its full potential but placing their own HT #100BCMoments and including a holiday prize for people that RTs with the HT. Not a high impact internationally but less work with high value.

  • The EVOC’s interactive and indestructible billboard. EVOC places their product which is a bag with high quality material on a billboard and telling passer-bys to punch it. the punches solidifies the fact that the bag is indestructible and every punch is recorded with strength of punch and a picture that is uploaded onto EVOC’s website and facebook that can be easily shared. Thus, every punch is free marketing for EVOC.

  • Old spice, Columbia ads. Both have similar ideas which are innovative, different, funny, and a little crazy video ads. With a tinge of nostalgia and otaku-ness, it creates a perfect video ad.

  • Dos equis beer: The most interesting man in the world ads. They were funny, approachable, and sweet. Carly Rae Jepsen. Did you even know who that was before the summer? How about PSY, of “Gangnam Style” fame? These two music artists applied humor and approachability to create smash hits that probably wouldn’t have succeeded without the help of YouTube.

  • #TruthorDareNYC . Placing truth or dare cues around NYC. Made it interactive by tweeting truths.

  • Global warming awareness campaign. Placing lifeboats on the balconies of high rise buildings

  • and my favourite of all Heineken Walk-in [     ?     ]!

 

There's no doubt that these ads have gain traction. However, the conversion rate of people directly affected by the ad isn't as high as expected. Most importantly, they've created a personality for their brand and disseminated their name. The ads will become classic and haul a long-term return on investment.


Han Teng

Han Teng

Ever heard of the story of the rice crop? The older and riper it gets, the more it bends downwards. Living by this principle I believe that life is a never-ending learning process and the more I learn the more I'm humbled by it. Keeping my nose low and helping others are my priorities. I'm no successful entrepreneur nor an excellent sportsman. However, I do aspire to reach for the stars and when I do; it is of utmost importance to be grateful to everyone around me.


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Eric Phuah

Eric Phuah , Director at Hystericalz Pty Ltd

Some really interesting ideas there, and the Old Spice ads are always funny. Thanks for compiling a list of these campaigns Han!

Mac Centeno

Mac Centeno , Business Dev't. at Bookkeeping Central

overflowing creative juice!