Sales and marketing

How your staff can increase your brand's digital visibility

Tanya Williams
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How your staff can increase your brands digital visibility

Your staff is one of your biggest untapped resources.

Most staff have some digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be awakened.

Tips to activate your employees you need to have these ingredients as a minimum:

  • Create a brand Employee Engagement Program – it all starts with creating a formal program that gets your internal influencers, social media lovers and driven employees on board to work together for the greater good of all involved
  • Get buy-in from your team, particularly the influencers – you want to clearly articulate why you are implementing the program and get buy-in from key staff and influencers.
  •  Provide training – don’t just set up and expect tour staff to know what to do next, you need to provide ongoing training and support, especially in the early stages of the program. Don’t make the big mistakes of setting up then not putting any effort into the next phase.
  •  Make it easy and create a Content Gallery for them to access – provide approved quality content, video, and images that your staff can access and share. Make it easy for them, and this overcomes another obstacle in the path to success.

There are many benefits for you as a business and your staff to get involved:

STAFF BENEFITS

  • Your company provides training which gives you new skills
  • Position yourself as a thought leader
  • Be seen by your C-suite and senior manager as being a positive and active employee
  • Future employees can see have initiative, are a team player and driven to improve
  • Looks great on your resume
  • Reach new prospects and create personal opportunities

BUSINESS BENEFITS

  • SEO and more visibility to prospective clients
  • Creates a positive company culture
  • Leverage an existing asset
  • Get more exposure from your marketing campaigns
  • Increase your eyeball count and digital visibility
  • Be seen by new networks, potential clients & other stakeholders
  • Be recognized as an innovative company that leads and doesn’t follow
  • Become an employer of choice
  • Inexpensive to implement

With nothing but upside, collaborating with your staff can be a very smart initiative to put in place, no matter how big or small your business is. It works for everyone if done the right way.

I have over 20 years experience in traditional marketing, sales, media and digital. I work with businesses to increase their digital visibility so they get found by more of their ideal clients (no not SEO). I show them how to use low cost tools & tactics to grow and work smarter.

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Comments (1)
Although I mostly agree, I think caution needs to be taken. I've worked at places previously that "very strongly recommended" that you like their Facebook page or share the company updates on your own social media. The problem is, that creates disdain within employees. It is essentially being forced to share with something that you might not agree with or like (and it seems like you are personally endorsing it - since you work there and share it).
People were seriously dinged on their "performance reviews" for lack of participation. That is not okay. So with that in mind, a roll out must be done correctly and presented as optional with no ill impacts on your actual job performance.
Jef Lippiatt Owner at Startup Chucktown

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