- If you've been in the marketing world long enough, you have definitely heard the term "advertorials" quite a few times.
- An advertorial is unique because it doesn't focus solely on the beneficial aspects of a product/service, and instead, includes an editorial touch with valuable information.
- Find out about print and online advertorials and their benefits to start using them for your business.
What Is an Advertorial?
An advertorial is the combination of an advertisement and editorial content. An advertorial is usually placed in newspapers and magazines and provides information about a product or service in the style of a journalistic article.
What Are Some Advertorial Examples?
In a printed form, an advertorial is usually written in an objective article made to look like an independent news story (as shown in the image above).
In television media, an advertorial would be similar to an infomercial presentation of products and services. This will appear in commercials or as a segment within talk or variety shows.
In radio, an advertorial would be a commercial or a discussion between the announcer and representative.
The way a written article differs from advertorial examples is that information is provided on a product or service, but in a way that the reader does not feel persuaded in any way.
The Benefits of Advertorials
Advertorials have been used by marketers for a long time and have several benefits:
- Attract attention
- Provide knowledge
- Increase sales
- Change your image
1. Attract attention
Unlike normal advertisements that consumers are used to which are made for attracting people by over exaggerating their product or service, advertorial advertising is different and does not give that image. It is usually catchier than the usual advertisement with an interesting heading and compelling content to attract attention and interest from their readers.
2. Provide knowledge
Since advertorials are able to attract the attention of readers, they are then able to increase the knowledge of a certain topic to them. A problem is discussed with solutions provided and readers are then informed about certain advantages a product or service can provide to them. This is the purpose of advertorial advertising, providing the right information to consumers.
3. Increase sales
Advertorials are a great promotional tool to increase sales. After reading your piece, readers will feel that the product or service discussed will satisfy their needs. This can lead to a purchasing decision and increased profit for your business.
4. Change your image
People may have a preconceived idea of what a product does and its quality. However, an advertorial can enhance the image of a product, elevating its features and changing the mind of readers, making them feel that it is a quality product.
You can now publish advertorials in the form of promotional articles on SavvySME.
Which type of advertising do you prefer and does it work effectively for you own business? Share your thoughts in the comments below.
SavvySME is Australia’s B2B community marketplace designed for small and medium businesses. SavvySME helps entrepreneurs and small business owners do their jobs better, faster and with more satisfaction by drawing on a support network of trusted advisors and influencers while learning best practices from industry experts and each other. It combines the collaborative aspects of business networking with a marketplace in an online community setting exclusively for Australian business owners.
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Aishah Mustapha, Content Marketer at SavvySME
Another often overlooked benefit of an advertorial is the opportunity to build links and improve your SEO ranking. Even if you’re doing a print advertorial, a lot of publications have an online equivalent. Make sure you get the cost of posting your advertorial online so you can get a backlink from a high-quality website.