Why You Should Have a Call to Action in Place

Digital Marketing

Never underestimate the importance of a having a call to action in place. It sure is astounding to see how many online marketing campaigns come off the ground without making use of a call to action to get customers involved. Too many companies focus on promoting themselves, and miss the point of providing their customers with an incentive to discover what is on offer.

One should never pass up on the opportunity of encouraging your visitors to take action, whether the actual call to action is within your medium of advertising or at the end. In addition, you should be very specific on what you want them to do. You could request that they subscribe to your newsletter or, visit your website where you would ask them to say what they thought about your video or blog post.

If the information you provided was of a high quality, chances are that you would have their undivided attention in which case you could nurture them to become loyal customers of yours. ”

Do not be tempted to focus exclusively on promoting your offer. Try to avoid selling what you have to offer all the way through with whatever marketing medium you are using. Viewers and readers are bombarded with sales information on a daily basis which is why you should differentiate yourself from other companies. The most important thing is to keep your audience interested. Your marketing message should hone in on what your viewers or readers want and need by offering solutions that will address their needs.

While it is also important to promote your business, it is crucial to remember that your customer is far more important as you won't have a business without them. Therefore, you should avoid using online marketing methods that lists all the features and benefits of your products without taking care of your customers needs and wants. Your call to action should include an incentive that will prompt them into buying your products or services, or else they may look elsewhere. 

Anthony Khoury

at The Small Business Doctor

Aspiring entrepreneur and marketer. Loves building start ups and small business in general. Just released a book called The Beach Bum Millionaire: How to build a Million Dollar Business The Lazy Way