Instagram just recently introduced a video format onto their platform. This format allows you to take a 15 second video to upload onto the popular social network. In the typical instagram style, they also have introduced a new set of filters for their video format.
This is a reaction to twitters popular "Vine" service which is a social networked based around the creation of animated GIFs. Vine allows you to record a 6 second gif, just by using your thumb, and what has made this network take off is the quality of the content produced by it's users. Here are some examples:
https://vine.co/v/blrW6wMzEpa/embed
https://vine.co/v/bHVuvrKAmg1/embed
I'm hanging to see how instagram video does with it's 15 second format, and whether this offering will dilute the benefits of using this social network.
Already it's taking me much longer to load my instagram then previously.
What is your opinion on the new instagram video??
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Eric Phuah, Director at Hystericalz Pty Ltd
It should be interesting to see whether people are attracted to a longer playing video or the novelty of a shorter video and being forced to be more creative to fit into the 6 second format.