I read a story today about the massive success of a Japanese game called Dungeon raid. 

Over the past year it had soared from a 200 million dollar evaluation to a 14.4 billion dollar valuation because producer Daisuke Yamamoto listened to his wife. The game has since grown to a user base of 15 million.

This concept of listening to the everyday person about your product is absolutely essential for any business and I feel that we don't spend enough time these days doing it. Sometimes the soundest feedback can really just come from the people closest to you, whether it be family and friends as opposed to our actual customers. 

The company Gung-Ho that created the game also revealed that the feedback they gather for decision making is mainly from a anonymous source like twitter as opposed to Facebook, because Japanese users are shy about their name and less likely to give bad feedback when they can be identified. 

Maybe your customers are afraid to tell you your product sucks (no really some of them are just too nice) but your wife will probably not hold back. 

So listen to her.

Have you ever got a game changing idea from someone unexpected? Would love to hear your story in the comments section below :)