One thing is for sure, and that is Social Media has the power to change the landscape of marketing in ways we never imagined possible. It has a way of attracting people who are likeminded to one another. Social media is both appealing in terms of the personal content or impressions being shared by its users, and also powerful in that businesses get to showcase the best side of their products or services.
Take a photographer. If you happen to be an accomplished photographer wanting to showcase your profile with people, you can make use of your photographic expertise by simply displaying a few very interesting shoots through social media giants like Pinterest and Facebook to attract interest. This will give you an unfair advantage as your images will convey both powerful perspectives and something uniquely different when around everyday places and events. Should you want to achieve optimal appeal, all you need to do as photographer would be to add something personal yet insightful about the location or event you were at. We could use an environmental shot taken at someone's wedding as an example of how you could simply add a few meaningful words to explain what moved you to take the specific shot at the location you were at. Now, just imagine the amount of likes, comments and even re-tweets you are gonna get from posting this on various social media networks.
There is of course a lot more to the power and magic of social media networks than just your own perspectives. In the past, you would simply judge whether someone actually liked your work or not, based on the number of hits you'll get on your blog or website. Now with the power of social media, you actually get public feedback and get involved in various discussions the minute you exhibit your products or services. It is about acknowledging what many would refer to as the 3 C's of social media effectiveness, namely, conversation, community, and collaboration. This would mean you need to be willing to interact with various individuals who may or may not be interested in what you have to offer.
In addition, you need to differentiate yourself from your competitors by offering your followers something that they don't. You may have to dig a little to find out what your followers would like to know, and what their preferences are. By taking on a different angle and positioning yourself as an expert in a specific Niche, you fans will begin to trust you and actually share the useful info you provide with their friends. This is what we call free promotion, and showing just how powerful social networking platforms can be.
You may want to delve a bit deeper into the topic of social media and discover 5 surefire methods as to how you can socially engage with your customers by referring to the White Paper on Social Engagement where you will find some very interesting information that can be used to your advantage.