- It's an easy decision to make, but pulling it off can seem daunting. But there's nothing to moving your business online with these steps, the first of which is to set up a business website.
- Second, choose a payment method that you want customers to pay you with.
- Finally, build your social media presence to help your business get found.
Are you planning to move your business online? Maybe you are creating your first ever business website, or you want to improve your existing online presence for better marketing. Either way, moving your enterprise online is a great marketing move that will expose you to a bigger audience and increase your chances of generating better returns. It also will also give you an opportunity to interact with your customers and help you to understand their needs and tailor your product to meet the needs.
Using the Internet can overwhelm business owners who are new to the concept of online marketing and e-commerce. What’s more, the lack of information about how to move your business online can throw you into many hours of trial and error that may not bear fruits. Below is a comprehensive guide on how to successfully start your business online and do it right the first time.
Set Up a Business Website
The first step to moving your business online is creating a fully functional website if you don’t have one already. The website is like your company’s brand ambassador. Visitors and potential clients will judge the business based on how user-friendly your website is. Developing a website requires more than just choosing a domain, hosting provider, and creating an attractive theme. Focus on creating quality content for the site and utilising the right SEO strategies to rank it high on search engines.
An informative website with an organised structure and a simple layout attract a lot of traffic. Also, set up an eCommerce store on your website if you want to make online sales. You can consult with a professional website developer if you have difficulties setting up a DIY one.
Choose a Payment System
If you want to sell some products online, you need to set up a payment system that will facilitate the transfer of money between you and your customers. The payment system you choose can make or break your eCommerce business; therefore, you need to make a few considerations before making a choice. One of the best online payment systems for your business is eWAY. Here are the benefits of using eWAY for your e-commerce site:
It is relatively easy to set up, and you can start receiving payments within six days of creating your Internet merchant account.
- It accepts multiple credit card payments.
- Customers can also pay through Paypal.
- It has reliable real-time 24-hour customer support. You can access them via phone or email if you are facing difficulties with the payment system.
Build Your Social Media Presence
Does your company have a presence on online platforms such as Facebook and Twitter? If not, you should focus on setting up profiles on social media so that you can direct your audience to your website. In today’s Internet era, there are millions of users with social media profiles, and a good proportion of these are potential customers for your business. Any business that seeks success in the online domain must excel at social media marketing.
Leverage these platforms by providing engaging content in the form of text and visuals that will draw users to your business page. Encourage your audience to review your business and its services and share their experience. Provide a link to your website so that customers can access it for more information about your company and purchase your product.
Creating an online presence for your business doesn't have to be an exhausting or complicated process. With these simple steps, you can work your way towards adopting marketing strategies that will draw traffic to your site and increase the ROI of your business.