The analogy that good business is like a good marriage never rang truer than when I entered business in the 'relationship game' – and got married myself. The chemistry, the compatibility, the communication... and that's just dealing with clients!

Here are 5 parallels I have found to be most pressing between the two – and where you can best boost your own business mojo:

1. Great communication counts as the founding strength of all relationships – and nowhere is this more evident than with your staff. As in all good partnerships, be honest and open about challenges, questions and expectations you may have. The people who are important to us need to be nurtured with quality time too, so have one-on-one time with each of your team members weekly. Encourage them to talk openly about their role - and they will sing their praises working with you.

2. Be willing to ask the hard questions – and listen carefully in return. What do you need from me? How can I make you happy? These are not just questions to ask your partner - your clients and database need this too. So do surveys. Ask for feedback. If they want changes, make them. After all, your clients' happiness is why you're here in the first place.

3. Work on it, don't just coast along in it. It pays to step back and take inventory of any situation – especially relationships where you engage with day to day and may have hit a comfort zone. Working on the business is about strategy and future planning. Your ideas may not kick in immediately, but will yield dividends down the line. Kind of like that night at the Opera you've been planning for your partner for months.

4. Have date night. Yup, even with your staff. Dating is all about quality time and it doesn't hurt to let your hair down at a team bonding event. Take your team out and let them know you appreciate all the hard work they do. Just like date night where you make each other feel special and take the opportunity to enjoy each other's company, a dinner out with your staff will build in great rapport and make them happy to give back their best in turn.

5. Remain loyal. In business, this means to your vision. Being chopped and changed in your goals is as non-committal as falling in love with a new prospect weekly. It's not only scattered, but unsustainable. Don't get side tracked and stray from your core vision and 6 months goals – otherwise nothing will get achieved. And business and relationships are all about what you build together.