- Newspaper advertising is a great way to attract customers for a specific niche and with specific traits.
- Print ads are relatively cheap, have a big coverage and, depending on your target audience, can deliver good results and return on investment. Similarly, glossy magazines tend to attract an audience with similar interests and have a longer shelf life.
- Read this article to find out magazine and local newspaper advertising costs, and learn how to measure print ad costs to increase the return for your business.
Newspaper ads are capable of targeting a customer base within a specific area. Since many small businesses rely on local patronage for their business, newspaper advertising is of a big help to them. These are also relatively inexpensive and can be changed quickly.
However, newspaper prints are not as sharp as glossy print ads, limiting the use of high-resolution photos and complex graphics. The effectiveness of the ad can also be constrained by the paper’s readership on the day it runs and by the section in which it appears.
Unlike newspaper ads, magazines don’t specifically target a certain location. However, magazines have longevity because magazine ads last for a month or even longer, depending on how long the owner or subscriber holds on to that issue. Also, magazines focus on customers with similar interests, making it easier to focus your ad among those who are interested in your field.
Print Media & Newspaper and Advertising Costs
Here are a few examples of local newspaper advertising costs and other print media publications and their standard and contract rates:
1. Metropolitan Newspaper Advertisements
Metropolitan newspapers publish one national and 15 daily and Sunday newspapers, these newspapers offer editorial coverage in every state with titles that truly reflect Australian life and the communities they serve. To give you an idea, below is an example of advertising rates for a popular metropolitan newspaper, The Courier:
b. The Courier
2. Local Newspaper Advertisements
Local community newspapers cover local issues, events and news that matter to specific communities. It compromises 112 publications covering the six major capital cities. The cost to advertise in community newspapers can start from as little as $600 for a full-page ad.
3. Regional Newspaper Advertisements
These regional newspapers cover all of the major regional cities of Australia and also the highest-selling rural titles. Here are some examples of regional newspapers contract rates:
a. The Canberra Times (full-page)
- Mon - Fri: 6,186.58
- Sat: $7,465.39
- Sun: $7,045.72
4. National Newspaper Advertisements
National newspapers are sold nationwide. But how much does a newspaper ad cost nowadays? Below are the advertising rates of some of the most popular national newspapers:
|The Daily Telegraph|
|Double page spread||$46,544.67||$4,654.47||$51,199.14|
|Half page spread||$25,386.41||$2,538.64||$27,925.05|
|Half page vert/hor||$14,390.13||$14,39.01||$15,829.14|
|Third page strip||$10,789.25||$1,078.93||$11,868.17|
|SA Business Journal||$10,789.25||$1,078.93||$11,868.17|