Why Twitter Is Huge And How You Can Make It Work for You

Online marketing

Besides Facebook and YouTube, Twitter has also become a household name, and a very popular platform where celebrities, internet marketers and the like are posting their tweets just about all the time. There is no two ways about it, Twitter is huge and they can be seen as the face of the future. The old way of marketing is slowly but surely fading away where marketers were using "Push Marketing" techniques. Now with the likes of Twitter, marketers are utilizing "Pull People" business techniques instead. All it takes is regular tweets to give their followers the latest news and updates.

The question that rests on most small business owners minds are most likely - "How can I make Twitter work for me?

Taking a Closer Look at How You Can Profit from Twitter

It could be that you have tried to utilize the power of Twitter at some stage only to realize that it does not really work out that well. You may have tweeted regularly and eventually lost interest as it seems to be tedious process where you manage to get a few followers every now and again. Is it something that you are doing, or what is it that prevents you from attracting hordes of followers that you would like to turn into loyal customers eventually? After all, you would like to build an effective mailing list using the power of tweeting on a ongoing basis.

In essence, you do not just want a massive following, but would rather have a smaller list of followers who are particularly interested in your specific Niche, and more likely to respond to any broadcasts you would send out in the form of tweets. You should view Twitter in a similar way as you would a mailing list. It would be better to focus your attention on a 100 targeted followers than wasting time on a broad range of followers who runs into the thousands, but who are not really interested in your tweets.

Its a case of quality over quantity. How would you go about in securing quality followers that you could turn into customers down the line? It starts with setting up targeted Twitter accounts where you would focus on building your brand in that particular Niche.

How to Tweak Your Account with Twitter

First off, you should focus on optimizing your Twitter network before you market your business. It is about building a profitable list using Twitter. Your twitter username should represent either your company name or website URL. The next thing you should be doing is to set up your profile using your photo and a catchy slogan that represents your business. For detailed instructions on setting up your profile correctly, you should refer to "The Complete Guide To Twitter Traffic" eBook. One very important tip we would like to highlight over here is that you should use keywords within your bio that relate to your products or services.

Once, you have set up your portfolio, it is pretty much all that you need to do to optimize your Twitter Account. From hereon it is a case of making use of special techniques to grow your list of Twitter followers.


Anthony Khoury

Owner at The Small Business Doctor

Aspiring entrepreneur and marketer. Loves building start ups and small business in general. Just released a book called The Beach Bum Millionaire: How to build a Million Dollar Business The Lazy Way


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Comments (2)

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Han Teng

Han Teng ,

Thank you Anthony. Will remember these pointers :)

John Belchamber

John Belchamber , Owner & Senior Consultant at Invoke Results

Thanks Anthony, you make interesting points about quality vs. number of followers. I've been on twitter for three years now and have several accounts which I use in different ways. I have found that twitter draws plenty of traffic to my websites and I've gained business from conversations started on twitter too.