Why You Should Consider a Niche Focus for Your Blog

Content Marketing
  • Having a blog in today’s competitive marketplace where consumers want to get more personal with brands, is very important.
  • However, you can’t just take a generic topic and hope that your audience will refer to it first things first and you’ll rank high on Google.
  • That’s only one of the reasons it’s important to focus your blog on the right niche and a specific topic. Read more to find out the other reasons.

why your blog needs a targeted niche focus

Thanks to the power of WordPress it's now easier than ever to start a website or blog of your own. To get started, one only needs to have a domain name, web hosting and a simple installation of the WordPress CMS software. Once this is all in place, you can start blogging right away and have a live site of your own.

While all of this seems simple enough, going live with a blog of your own will not be enough to get you traffic or a thriving online business. In fact, there are more than enough websites and blogs on the internet today for a lifetime of reading and finding answers to all of your questions. So if you want to win in this competitive world of content and search engine rankings, you are going to need to have a very niche-focused website, while also providing extreme value in the process.

Why Niche Focus is Important for Blogs

The concept of niche marketing is quite simple. Instead of focusing on a generic topic like "basketball," you should focus on something more specific so you know exactly what your audience wants and provide them with the best value. A good example of how to niche down a generic topic like basketball would be to focus on "basketball jump training shoes" or "basketball jump training programs."

With both of these examples, you know exactly what your audience wants and why they are searching for it. Your audience is likely already in buying mode and willing to purchase something to help them jump higher, and at the very least they want to learn what exercises they can do to achieve that. This also helps site owners not only write better content but also monetise their site traffic in the process.

Apply these same methods to any niche market or blog focus you are going to create.

The More You Niche Down, the Better the Long Tail

The truth is, the more you niche down, the easier it will be for you to rank in the search results and better provide value to your audience. This will also allow you to create longer-form content on your site while having to go live with fewer articles going to live on a weekly basis. All of this comes together to make it much more effective for you to actually promote your content and rank higher in the search results.

If you want to rank in the search results, you are going to have to compete against some of the biggest and most established websites on the internet today. There is simply no way you are going to rank your site for generic keywords that get hundreds of thousands of searches every month. Instead, you will need to go after long tail keywords, and knowing how to provide the best value for your audience through Niche content is a great way to achieve that.

Win the Blogging and SEO Game with a Tight Niche Focus

When you look at content on the internet today, it's all about the value provided and making sure it's better than what other competitors are offering. This is how nearly all bloggers and brands are focusing on their content creation efforts today. It's not just about putting something out there, it's about making sure it is the best out there.

Content creation is no longer King. Now it's all about content promotion and putting in the time, work, and effort to make sure audiences around the world are seeing your content.

Follow these niche marketing and SEO tips to find continued success in the world of blogging.

Zac Johnson

CEO at Blogging.org

Zac Johnson is one of the widely respected leaders in the blogging and internet marketing communities. Through his popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online. A self-taught entrepreneur, Zac’s been making money online for over 15 years and has been involved in nearly every facet of internet marketing while also finding great success in the world of blogging.

Comments (3)
Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

I definitely agree that focusing on a specific niche is the best way to go. It is easier to please some people all of the time then all people some of the time.

Maria Harutyunyan

Maria Harutyunyan, SEO Editor at

Jef, loved the last sentence.

And Zac, I feel like this topic can never be addressed too many times! So important

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