3 Simple Ways to Start Using Online Video to Boost Conversions

Lead Generation
  • Everyone knows that videos are way more effective and likely to make a converting impact on a customer than any text can ever do.
  • With this in mind, however, a lot of businesses still neglect its use in their marketing strategy and implementation simply because they don’t know how to do it.
  • That’s why we crafted this article to help you out. Continue reading in order to learn about 3 very simple ways that can help you start producing video content to boost engagement and conversions.

3 ways to use online video and boost conversion

We all know the power and reach of online video, yet many businesses and brands still neglect to create such content for their own businesses and serve value to their audience. This is often because they understand the value of a video, but simply don't know how to create their own or where to get started.

To help with this process, today we're going to be looking at three different ways to start incorporating online video into your online business and brand. Each of the methods below is unique in its own way, and will not only help create valuable content for your audience, but can also increase revenue, brand trust and return on investment for your business in the process.

Be sure to read through each of the online video creation tips below and then consider all options for creating such videos within your online business or brand.

Add an Explainer Video to Your Main Page

Explainer and whiteboard videos have been extremely popular over the past several years. Not only are they being used for information and 'how to' videos, they are also working extremely well for businesses and brands that want to demonstrate their product or service.

Visual content is consumed thousands of times faster than text and written content. With this in mind, you can understand the real value in an explainer video engaging with your audience.

If you already have an existing online business or brand where you sell a product or service, you should definitely explore your options with creating an explainer video for your site. Split test sign-ups by creating a new landing page with your explainer video versus your existing add copy. You might just be surprised by the results.

Start a YouTube Channel and Build a Following

YouTube is still one of the largest websites and video platforms in the world today. In addition to having billions of Impressions served monthly on their site, they're also owned by Google, which means content on YouTube can also rank within Google search results.

If you're going to do anything with online video, it would be very smart for you to build a channel on YouTube, which will allow you to also grow a following and subscriber base in the process. Even if you are adding only 3 subscribers per day to your YouTube channel, that's an additional 100 subscribers per month.

For more ideas on what might work best for your brand or business on YouTube, simply look at your competition and see what they are doing.

Gain Confidence with Your Audience through Content Videos

As mentioned throughout the article, we all know the value of online video and how it's becoming the preferred platform for content and information online. With attention spans now at a shorter rate than ever before and more people using mobile devices to access the Internet, everyone wants visual content and is putting text articles to the side. Another idea is to simply transcribe your video, and use text and content marketing to re-purpose your best material and make it available on different platforms like your website, blog or within your email newsletter.

With all of this in mind, it's important for your business or brand to start using video to not only engage with your audience but also to gain their trust in the process. Think about how you can launch new video series on product reviews, customer testimonials or even interviews with the people behind your company. The more your audience knows about your business or brand, the more likely they are to trust and buy from you in the future.

Online video is here to stay, and it's only going to continue growing in size and reach over the next several months and years. If you haven't started implementing video into your online business or brand, right now is the best time to get started.

Zac Johnson

CEO at Blogging.org

Zac Johnson is one of the widely respected leaders in the blogging and internet marketing communities. Through his popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online. A self-taught entrepreneur, Zac’s been making money online for over 15 years and has been involved in nearly every facet of internet marketing while also finding great success in the world of blogging.

Comments (1)
David Bobis

David Bobis at

Thanks for the article! To add to that, when it comes to video, I would create something truly memorable and not run of the mill.