- David Price, Director of Price Advertising, tells us about his journey of starting up his own business.
- David tells us about the reason that inspired him to become an entrepreneur, the major hurdles he experienced and tips for others wanting to take the plunge.
- Keep reading to learn more about David's story.
Tell us about your business?
Price Advertising is a marketing and advertising agency that likes to get the brief right. Whether it’s creating outstanding advertising for your business, developing ideas for your latest marketing campaign, establishing a new logo and identity for your business, or advising you of your media options for both print and online advertising, at Price Advertising we will ensure that your message hits the mark with your target markets. Every time.
We opened for business in 1997 and have been going strong ever since. With many years of combined experience in the creative, advertising, publishing, online and printing industries, we can tackle any creative task - big or small.
Being one of the smaller boutique advertising and marketing agencies in Perth, you will receive a personal and professional service from the people who run the business. Our aim is to develop a strong partnership with a select number of key clients. This will ensure that we have a close understanding of your business and are able to provide the best level of service. With us you’ll be treated like a big fish in a small pond.
Why did you start up your business?
Having worked in a similar business for a number of years, I felt that the level of service and creativity offered to clients by the existing business wasn’t up to scratch. I felt I could offer a better service at a more affordable rate.
What were the major hurdles you experienced when starting your business?
Caution from some of the larger clients that my boutique agency could handle the demands and workloads of a medium-sized business.
Managing cashflow over the first few months of business operation and gaining credibility in the business networks of Perth was also a hurdle we faced.
What tips can you give other SavvySME members that are thinking or in the process of starting their own business?
Be very clear of why you are going into business and keep this at the front of your mind – always! Incorporate this into your business plan and refer to your reasons for owning your own business regularly.
What made you decide to take the jump and focus on your business?
I felt I could improve the marketing and advertising of businesses because I know that there existing level of supplier service was poor.
How did your family and friends react?
Family and friends were excited about the challenge ahead. My wife was anxious that our income would drop. In fact, it has increased.
How has your life changed?
I have the freedom to create a great work/life balance. I have had a much closer relationship with my kids because I have made a conscious effort to be there for them. Being the boss, I can pick and choose when I work and when I delegate to others.
What is the vision for your business going forward?
The vision of the business is to be a boutique marketing and advertising partner of choice to a select group of SME businesses.
What tips can you give other SavvySME about motivating yourself to push through the challenges that rise up while building your start-up?
You have to believe in your own abilities to succeed. You have to work hard. Surround yourself with others who are smarter and have different skill sets to you.
David Price is a Director of Price Advertising, a boutique advertising and marketing agency in Subiaco, Western Australia. The Founding Director of Price Advertising, David is a Cambridge University Honours graduate with postgraduate business qualifications. David is also a qualified Secondary School Teacher. He has been helping businesses of all sizes with their advertising and marketing strategies for over 15 years.
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