Selling online

Australian Small Business Online Retail Trends July 2013

John Debrincat

There is not much in the way of information about small business online retail for Australia. So we have started to collect statistics from a cross section of the online stores run by our customers. The criteria and script that we run each month selects the stores and then the data. We aim for around 300. In June we sampled 268 and July 277 stores. These are all live online stores that are transacting online. It is a lot of data. The first formal reports that we ran were in June although we have been collecting data for some time.

We then have put together an infographic that we will be releasing each month using an infographics engine called

We are looking for trends and also feedback.

The actual order values will not be published just the percentages and trending information.

Any suggestions on the type of data that might be of interest would be appreciated we would really appreciate any feedback.

You can find the infographic at and it is also attached the online version is more dynamic.

Australian Small Business Online Reatiler Statistics

eCorner™ is the Leading Australian provider of secure eCommerce solutions with over 2,600 customers. We are experts at design, development, implementation and hosting of online stores for merchants; and online store systems for service providers. Organisations as diverse as Weight Watchers Australia and New Zealand, Queensland Government (Translink), Australian Institute of Sport, Commonwealth Bank, Mitch Dowd use eCorner. We deliver Multi-Channel and Omni-Channel eCommerce for Online Retail.

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Comments (3)
Thats good stats John... Thanks for putting it together.. Good info
Anil Joseph Director at Havas Matrix worldwide
Types of goods and or services sold would be useful, and if the sales were via a direct website (their own) or though a portal like ebay.
Steve Gray Director at Gray Capital Investments
Thanks for sharing John.

It would be interesting to understand the Paypal vs Credit Card vs Other Payments status some further. For example, on those sites is there the option of all payment options, or not? I think a lot of businesses struggle with choosing a payment method when starting out.

We recently on-boarded a new customer who previously had PayPal and Bank Transfer as their payment methods. The bank transfers were making up around 20%, but once they implemented direct credit card purchasing it dropped to almost 0% as everyone is comfortable with using their credit card.
Chris Dahl Business Development Manager at Pin Payments

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