Effective Social Marketing Tips for Small Business Owners

Social media
  • Social media is no longer just a means of communication, it has become a powerful marketing tool that business owners can use in their favour. 
  • Spamming your Instagram, Facebook, Twitter or any other social media platform is not the best strategy. You can hire someone to take care of it or handle it on your own by following best practices. 
  • Do you want to step up your social media game? Read this article to learn some tips and tricks on how to make the best use of social media. 

​​Social Media Marketing

Everyone knows just how important social media marketing is for today’s businesses. Yet, most people don’t quite understand what this phrase actually entails. Running a social media marketing campaign and running an effective social media marketing campaign are two completely different ball games.

Sure, everyone can create their own social media account, but if they just sit there or needlessly spam their message board twenty times a day with irrelevant messages, they won’t be generating an online presence as intended.

On the contrary, this will most likely annoy your followers, often to such an extent that they ultimately end up unfollowing you on social media completely. As a result, inexperienced small business owners, fall into this trap and waste both their time and their money on these ineffective campaigns. So, without further ado, here are a few simple, yet effective, social marketing tips to get your marketing back on track in no time.

1. Choose the right platform for your brand

Not all social media is created equal. A general rule of thumb is to conduct research on who your potential target audience is before proceeding with the creation of your social media accounts. This is a very important step because what might be good for some particular business, might not be so for yours.

As an example, if your target demographics are middle-aged people and above, you won’t find much luck posting on Instagram as it is mostly popular with younger people below thirties. Instead, you should be posting on Facebook which has a much smaller age gap than Instagram or on Twitter which is somewhere in-between the two.

Next, you want to learn how each social media platform works from inside out. They all have their own ‘unwritten rules’ and general etiquette you need to be aware of. Create a random account and get yourself acquainted with them first before proceeding with your main one.

2. Pick a community manager

Designate a person to be your community manager and have them be in charge of all your social media accounts. This can be either the owner or someone from your business with the appropriate attitude required for successful social interaction. Whatever the case, there needs to be someone in charge of your social media campaign; someone who will post regularly, reply to every message, and consistently engage your followers and customers.

It’s almost like a full-time job. You’ll see that social media requires a lot of your attention, much like a garden, and if left unattended, it’ll grow wild and out of control, and not in a good way, mind you. Community managers exist for a reason, so make good use of them.

3. Write compelling content

There’s a constant need for creating highly compelling content on social media. In the world of social media marketing, quality content should always be prioritised over sheer quantity. You need to focus on providing valuable information to your followers that will ultimately help them solve some particular problem they might be having in regards to your business or your industry.

Nobody likes getting spammed with irrelevant and useless information.

Moreover, do some research here as well and be on the lookout for hot topics and trends that are currently popular and use them to your advantage. For example, Reddit is a good place to start looking for such things, apart from your chosen social media platform, where the number of upvotes determines how popular the post is, similarly to how you use likes on Facebook.

4. Include visuals

There’s nothing more eye-catchy than posting a few neat pictures or infographics along with your text. Some statistics suggest that around 90% of social media marketers value visual content as either absolutely necessary for their marketing campaigns or as very important. This is actually very important as people truly are more responsive to visual content than they are to walls of text.

Video marketing is especially good and it’s increasing in popularity by the day. However, posting already seen visual content will not yield results. People are rather attracted by some original and creative designs. If you’re not good at that sort of thing, or simply lack the time for doing it yourself, you can always turn to graphic designers..

5. Engage your audience

Remember when I told you to pick a community manager to be in charge of your social media marketing campaigns? Well, this is mainly the reason why. Generally, inexperienced small business owners tend to post a lot of content daily, thinking that it will increase their online presence and brand awareness while being completely unaware of the fact that such tactics won’t do them any good.

Apart from expecting from you compelling content, both visual and written, on a daily basis, followers want to see you interact with them more as well. Problems are never hard to solve and good customer support in the form of engagement is essential for your online community.

6. Organise a schedule

Finally, there’s one last thing that’s worth mentioning and that is staying organied and making a posting schedule to be on track. This might seem like a no-brainer at first, but how much you post and when you post is actually extremely important on social media.

There are peak hours you should be aware of and missing out on them is not an option. Use tools such as Hootsuite and Tweetdeck to keep everything in one place. With them, you can schedule your posts in advance, meaning you can focus on more important things instead, such as creating killer content, for example.

In conclusion, running an effective social media marketing is not at all that difficult when you know exactly what you should be doing.

Be original, be consistent and don’t sit in your high castle but try to engage those followers.

How do you engage users via social media?


James Burbank

James Burbank

Spent almost 15 years in the trade show industry. Consulted Australian and U.S. based companies who wished to exhibit in exotic markets such as Southeastern Europe and Central Asia. Currently on hiatus and spending time with my family. Editor-in-chief at BizzMarkBlog.


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Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Great article. I find that running most things manually helps connect with audiences better. Also, instead of just constantly posting pictures or links, try asking a question. I typically get higher engagement with questions. Also, try using a poll on Facebook or Twitter. Go for interactive and conversation. Also you need to avoid try to sell in every single post. Be genuine and create real discussion and content for your audience.