Whenever you have a new idea that you’re looking to implement in your business (or an idea for a new start up business), it’s only natural that you’ll be looking for validation, support, and opinion from your family and closest friends. Getting sound advice is, of course, wise before making any financial or emotional investment into a new business venture.
But be careful who you ask about your new business idea.
Here's why: Although your nearest and dearest will care about you, not all of them will have the same level of creativity, entrepreneurial spirit or excitement for trying something new. That’s not at all to say that they’re any less intelligent or important; what drives them and their needs for security, routine, or comfort might just be a little different.
Where to go to sound out your business idea
When you’re sounding out new business ideas, try this approach:
1. Ask your ‘dream team’ – choose three members of your friendship circle who display the attributes of someone who might support a valid business idea. My guess is that you’ll already know who these people are.
2. Enlist the advice of a business mentor – your mentor doesn’t have to be someone you pay for. It can be someone you trust, who is in business already and maybe even someone you look up to. A good mentor will encourage and support you and hopefully offer some on tackling the challenges that might arise in your new business idea.
Why is this so important to ask the right people? We’re humans. We’re built to feed off approval, in some shape or form. Go and tell three people about your business idea and it's likely that just one negative response will cause you to question how good your idea is. It’s important to say here that their response might be completely valid and based on practical reasoning – but there’s always an answer. There’s always some way of getting what it is you need to bring your new business idea to life. No-one needs to be surrounded by naysayers.
Where there’s a will, there’s a way in business
If it’s money you need, there are lenders, venture capitalists, and investors all waiting for the right opportunity to come along. If it’s expertise you need, you’ll find that you can hire just about any contractor through the wonderful power of the internet.
Do you have your dream team sorted? Are you easily deterred by negative naysayers? Leave your comments below!