- The importance of having a business website: not to lose a single customer is our main task!
- Why do customers trust only those companies that have websites?
- How can you save money by just creating a website? Is it possible?
In today’s ever-evolving digital marketing world, running a business be it small or big is no easy task. As a small business owner, if you don't have a secure website, you are losing your customers to your competition. A website is now a necessity for business, and six out of ten customers expect brands to have one. Customers come to your site to find information about your business - the deciding factor in whether or not they will choose your product or service. Your business website is the centre of your company's online presence. Meaning, a website is an important aspect that can enhance your online presence by providing your customers information at the click of a button. By not having a site, you are taking the risk of your customers not knowing how to reach you. So, why to wait longer, your customers are looking for you already! Here are five reasons that will leave you wondering why didn't you step into the online world sooner!
Here is why you need a business website?
Your Website is Your Business’s Credibility - The First Impression
Let's face it - we live in a world where just having an online presence can give your business more credibility. Your website is the first impression for your business. Customers trust companies that have an online presence. They read online reviews about the brand and its customer service. Look at it this way. Suppose you want to book a hotel in a particular location. What do you do? Search for reviews online - Right? So, if you have a website, people will find you more credible. Otherwise, they're likely to dismiss you entirely. You don't need a great website. All you need is a site that is easy-to-use where your customers can find details about your business.
Stay in Touch with Your Customer- Anyone, Anywhere & Anytime
A website is a promise that your business is available, 365 days a year to your customer, regardless of you are available or not. Your site is the most cost-effective way to tell your audience about your product or services. Provide a contact form where he can quickly reach you in case of any queries. So as long as you have a website regardless of you’re in front of a computer or not, your business is always open!
No Website Meaning Your Local Audience Don’t Know About You
Of course, a website has its own cost - but it’s worth it! Look at it this way, how will your customers know about your business if you don't have a website. Most of the people searching for the products or services related to your business are the people in your neighbourhood. And, if all your competitors have a business meaning, you're losing your business to your competition. Think about it this way - between you and your competitor (who has a business website) whom do you think your customers would reach out? Create a website that is optimized for local visibility. Create content that may interest your local audience with keywords relevant to your business. It will help you to attract potential customers and retain them.
A Website that Syncs with Your Social Media Channels
Social media marketing can expand your business network and help you to target your local audience directly. By automating social media marketing, you can seamlessly integrate your website with different social media platforms using a set of APIs. You can manage all your social channels with a single dashboard and analyze the performance of each post. You are essentially saving time by not having to log in to multiple social media accounts with different credentials. With tight integration between your website and social media, you can connect directly with your customers and empower your business. You can easily share and publish a post without manually going to different platforms.
Website Can Save You A Lot of Money
How? You have a virtual space for your business. Meaning? You no longer have to invest in physical premises, staff, tax and utility bills. Essentially - it says, your business is available to everyone using the Internet. All you need to do is create a Search Engine Optimized website.