The 80/20 Formula
Small business expert Steven D. Strauss, author of The Small Business Bible, suggests following the social media 80/20 rule to establish a meaningful connection with customers.
- 80% of your content should address your customers problems & interests
- 20% should be about your company and what you do.
The 70/20/10 Formula
Others suggest a 70/20/10 formula (in particular re facebook but applicable to more contexts)
- 70% - Adding Value and Brand Building
- 20% - Sharing Others Posts and Ideas
- 10% - Promoting Yourself or Your Business
Do you agree with either of these? Does your own experience confirm these recommendations?
How do you approach your content mix?
I am very lucky to work as a Brand & Marketing Strategist for a number of small businesses in Sydney - XYZ, The Learning Community and Website in a Weekend. All my work is focussed on telling the right story to the right people on the right platforms to get the right action. And I feel very blessed as I absolutely love what I do.
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Ling Lee at Digital Marketing and Personal Branding
Darryn, what an eye opening infographic! I had never really considered shared content a practical aspect of Facebook as opposed to Twitter. I see great potential in enhancing user engagement with this. Thank you very much for sharing!
John Belchamber, Owner & Senior Consultant at Invoke Results
Great tips Darryn, I hope more people begin to follow these rules ;)