Marketers involved in the digital sphere. I would love to hear your comments:
Marketers express doubt about their skills,effectiveness and ability to measure impact
• Marketers are not confident in their digital ability. Only 48% of digital marketers feel highly proficient in digital marketing. (slide 14)
• Marketers have low confidence in their companies’ marketing performance. Only 40% think their company’s marketing is effective.
• Sixty-eight percent of marketing professionals feel more pressured to show return on investment on marketing spend. (slide 22)
• Most digital marketers don’t have formal training; 82% learn on the job.
• Only 9% of respondents strongly agree with the statement “I know our digital marketing is working.”
I don't know about everyone else but this is like speaking the unspeakable...
Source:
Adobe digital distress survey 2013
I am a co-owner of a cleaning business in Melbourne. As an individual I am focussed on the positive impact businesses can have on lives and engage, encourage and support other like-minded individuals to develop their inner entrepreneur and realise their value.s Your business is how you express yourself in the world. You had better do it ethically and responsibly, and with a social conscience. My goal is to show small business owners globally how to turbocharge their business by doing just that.
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