Branding Your Profile
Most business people do not devote enough time and effort when setting up their profile. You need to remember that most consumers will experience their first interaction with you when coming across your Twitter feed. They would want to learn a bit more about you and your business, then check out your profile as a result.
It is your job to make things easier for them by incorporating a logo, tagline and factual information about your business. Nowadays Twitter allows you to include a larger image when doing your profile. You need to make the most of this extra space and brand your business properly according to online marketing experts.
Consistency When Tweeting
Business owners are not consistent enough when it comes to tweeting. This can definitely hurt your brand. The last thing you need is to ignore your Twitter account due to taking care of other important matters to do with your business. Online marketing experts experienced the same issues by neglecting good Tweeting habits.
In order to avoid this from happening you need to set up an editorial calendar of tweets you can use on a regular basis. There are even social media applications that will let you schedule your tweets ahead of time. This means you can set some time aside on any given day to do all your posts in advance. Just another useful tip provided by marketing experts who cracked it online.
Hire Multiple People to Help You Tweeting
Another thing that can hurt your branding would be to hire the wrong person such as a school or college kid to do your tweets. Their lack of experience may just open up your business to and E & O (Errors and Omissions) claim.
It would be better to use a company who make use of multiple people with the needed marketing knowledge. These guys take time out to brief their Twitter team on what is expected from them when tweeting about your business. At this point when asked 'Does Your Twitter Account Help or Hurt Your Brand?', you could truthfully answer that it can go either way. It all depends on who you make use of to do your tweeting for you.
Do not Ignore Comments
Never ever ignore comments being made or when someone mentions you when tweeting to others. Social media is a two-way street. You would not ignore a phone when it is ringing, would you? The same holds true with regards to comments being made. Online marketing professionals would advise that you check in from time to time to see if any comments or replies were being made.
Your Tweets can make or break your business. Always ensure your brand is seen in a positive light. Taking the necessary precautions with regards to your Twitter Account will go a long way in establishing your business and getting others to promote your brand for you. Learn more about how you can use other Social media tools to promote your business from online marketing experts.