When creating content you need to engage your audience. Be confident and your audience will love you. Show them why you think your brand is the best in the world. “How to” content is the best in my opinion.

A major advantage of content is that you do not need to create it again. If you create a webinar (www.gotowebinar.com), you can record it and distribute it anytime. Millions are being spent each year on content. Video series, DVD packs, Audios, and eBooks are huge industries. Self-development is growing at break neck speed. Everyone wants to look better, feel better, and educate themselves.

You can create content not just to sell it but also to build your database. When people opt-in to your website you can offer them a free video series which will get your prospects excited. Once they give you their details, you have permission to keep them on your mailing list. The key to all this is to create valuable content. A prospect will think that if you are giving them great content for free, imagine what they will get if they become actual members. You need to build that anticipation by providing free content.

The more content you provide the better. People will share this content with their friends and associates and before you know you will have hundreds if not thousands of people looking forward to what you have to say. The bigger your database, the more conversions you are likely to get.