Any internet marketer hoping to break into the exciting world of Web 2.0 should carefully consider 6 of the most important marketing strategies that would enable them to be successful in an environment where customer would freely talk about their products and services.
Social Media Integration
According to a well-known web marketing expert, social media is regarded as one of the most important aspects of Web 2.0. First and foremost, you should learn all you can about social media by regularly interacting on channels such as YouTube, Flickr, Digg, Delicious, Facebook, and so on. Through having a proper understanding of these, you will have a better chance of reaching your target market.
Share Your Marketing Plan for Web 2.0
Do not underestimate the role your visitors would play in sharing your marketing plan for Web 2.0. Afford them the opportunity to create content for your site and then pass it on to their friends. Who knows, they may even create promotional videos about your products and services, which can be used on local TV channels for additional exposure.
Participating in the Conversation
Remember that social media apps are known as a two Way Street as far as conversation between interested parties are concerned. For added exposure, you need to join and participate in the social media groups. This is particularly useful if it happens to be in the niche you are interested in. What is more is that you can add a variety of social tools such as tagging, video blogs, wikis, weblogs, etc. Make sure you enable comments on your blogs and allow visitors to contribute where appropriate.
Social Media as Viral Marketing Tool
Know that social media serves as a very potent viral marketing tool as all sorts of ideas as well as content get passed along in quick succession. Therefore, content is king in the Web 2.0 world we are in. Content serves to attract visitors and let them bookmark, share and pass along useful information to their friends and family.
Get your content to travel to various parts of the world by encouraging visitors to bookmark and tag the content provided by you. Make it easy for them by letting them click a button in order to repost photos, podcasts, and videos with ease on their own websites.
In addition, you should let your content travel by posting it on sites like YouTube, Flickr and other prominent places where your target market generally hangs out, and where others will easily find it. Ensure you use news feeds for any new materials such as video feeds, DVDs, eBooks, eBrochure, and so on. This way your content will soon spread all around the world.
Video as Key Driver in the Web 2.0 World
Get on board the multimedia wave within the Web 2.0 world where static images and pictures are simply not good enough anymore. Video proves to be the Holy Grail for Web 2.0 these days. Hundreds of millions of videos are being downloaded on a daily basis. Therefore, creating and posting short videos would be in your best interest to help attract visitors to what you have to offer.
These are just a few simple marketing strategies you can apply within the wonderful world of Web 2.0. There are still a host of very useful social media marketing ideas and techniques as provided by web marketing expert that you can explore as well as integrate into your marketing plan.