As fast growing business owners, we are always looking at ways to find new business or add greater value to our existing customers. The sales landscape is changing and the way we interact with potential customers and even existing ones has changed. With people wanting access to information with a click of a button and on their own terms, means that the challenge now is the lack of opportunity to actually ask good (or the right) questions in order to position your product or service as a must have and close the sale.

It doesn't matter what type of business you are, whether you get the chance to actually speak to people or you have an online business, below are a number of questions you can start to incorporate into your sales cycle through different formats. For an online business, this may mean how you walk potential customers through your site, the messages your are asking in your graphics and content and call to actions or having a team member pick up a phone or send an email or provide a survey etc.

12 Great Leading Sales Questions To Ask Clients & Prospects

1. Tell me more about your business, i.e. Have you achieved what you set out to achieve this year?
2. Do you have a plan to grow your business?
3. What have been a few of your key frustrations this year that may have halted your performance?
4. What are your key business drivers? (top 3) How are you performing in these areas?
5. What are your key challenges? (top 3) How are these affecting your business or your own lifestyle?
6. Do you have the right technology in place to allow you to grow? 
7. Do you have a financial budget and are you tracking it?
8. Do you have a rolling cash flow projection for the next 3 months?
9. Do you measure the performance of your business and your team?
10. What would your dream business look like?
11. What do you want from your business? Are you getting it at the moment?
12. I we could help you achieve x what would it mean to you and your business?

I hope this helps and I would love to hear more types of questions that have helped you.