Key Factors to Consider When Choosing an SEO Agency

Key Factors to Consider When Choosing an SEO Agency

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  • Are you in the process of choosing an SEO agency? There are some key factors to consider that will help you identify the right agency for your business. 
  • It's important to choose an experienced agency that can meet your needs, has a good work ethic and is transparent when communicating with you. 
  • In this article, we take a look at some of the key functions of an SEO agency and what you should look out for when hiring. 

A search engine optimization (SEO) agency’s work ensures that you put up the best content, blogs and articles on your website. They use their skills to generate traffic to your website and work their magic to get your company on top of the search engine results.

What Is an SEO Agency?

SEO agencies work with their teams to help you generate revenue, build a greater market reach, and generate substantial leads. Without proper search engine optimization, your company and website content will get lost in digital marketing’s colossal traffic.

What Are the Benefits of SEO Services?

Below are some of the key functions of an SEO agency and how they can help small businesses:

  1. Keyword research and strategy 
  2. Link building 
  3. Technical SEO
  4. Local SEO
  5. On-page SEO
  6. Off-page SEO
  7. Franchise-based SEO
  8. Shopify and Amazon SEO
  9. Content writing 
  10. Conversion rate optimisation

1. Keyword Research and Strategy

SEO companies understand your strong points and target areas. Accordingly, they try to push your rankings up for specific products. The SEO specialist you hire will look into your existing keywords and find out the keywords that currently help you rank. They will then consider your wish list of keywords and integrate keywords they feel are necessary and legit. After rigorous research, they create content and stack your blogs with searchable keywords.

2. Link Building

The SEO company you are seeking help from has high-voltage connections with well-reputed websites. Their team of professionals backlink relevant websites to your content and hyperlink your website to another. Efficient backlinking will help your website run up the search lists and encourage more people to visit your site.

Related content: How to Build Backlinks: 4 Link Building Strategies

3. Technical SEO 

Your SEO agency will resolve all the technical problems on your website such as increasing load speed. By fixing the errors on your page, the search engine functions more smoothly and will facilitate more traffic.

4. Local SEO

SEO agencies help local businesses make a mark for themselves. Customers tend to search for local companies first so it's important to ensure your local reach is solid. Agencies help aggravate your online reputation and build local customers at a higher rate.

Related content: Local SEO: A 17-Part Checklist for Small Businesses

5. On-page SEO

If you wish to increase your online reach and visibility, then a reputed SEO agency will show you the path. Their team of experts will divert more traffic into your website and boost your trust among customers. They can publish high-value and informative content on your website with supportive images. The rise in educational, informative and engaging content will attract more traffic.

6. Off-page SEO

Off-page search optimization is necessary to build a brand image and give your company good online exposure. Your SEO agency will highlight your business's expertise and excite your social media marketing. Link building and influencer marketing are other areas they work on to boost off-page SEO.

7. Franchise-based SEO

An SEO agency will have a better geographical reach, throttle next door marketing and customize unique web designs. They can maximise the impact of your brand and boost your leads and sales.

8. Shopify and Amazon SEO

Shopify and Amazon are ecommerce sites where you can sell products. These platforms are great for customer interaction and diverse dealing exposure.  

An SEO agency can assist with Shopify web design and Amazon marketing services (AMS) that allow you to widen your reach. The SEO agency makes sure that your products get an adequate and influential description and reaches out to the target population without any hassles. Paid advertisements, reviews and responses make your products look authentic to customers.

9. Content Writing

SEO agencies have a specialized team of professionals who are experts in content writing. Not only will the content be rich in information and educational value, but it will be SEO optimised. Blogs and articles with rich SEO keywords can increase your site's visibility when users enter specific search queries on a search engine. 

SEO agencies also keep your website updated with new content. New content is a good way to increase the frequency of indexing, which can give your site a greater opportunity to rank. 

10. Conversion Rate Optimization (CRO)

SEO agencies can increase your customer lifetime value and help you garner more online revenue through its CRO services. Their strategy of pay-per-click and SEO services will facilitate a better conversion rate. They will perform website analysis, optimization of landing pages and A/B testing. It will also add to a better conversion rate optimization.

5 Key Factors to Consider When Choosing an SEO Agency 

Besides the above functions that an SEO agency performs, a few criteria should meet. If your SEO agency successfully fulfils such requirements, then you can have a sigh of relief that your agency is doing the right job.

Below are some of the key indications of a good SEO agency:

  1. Substantial experience
  2. Dedication 
  3. A good work ethic 
  4. Results-driven
  5. Transparency in reporting

1. Substantial Experience

Go for an SEO agency that a decent amount of experience. The more experienced an agency is, the more mature its skills are. They will understand the depth of your requirements and provide you with the services required.

2. Dedicated SEO Professionals

Good agencies have an experienced team of dedicated SEO professionals. They make the technical and complicated search engine optimization process very simple for their clients. Such professionals make sure that you have SEO-rich content at your disposal.

3. A Good Work Ethic

An SEO agency should have a healthy work environment. Look into how they conduct their daily work and how they deal with problems.

Also make sure that your SEO agency is a disciplined one. A disciplined SEO agency will deliver your work on time and also treat you with respect. Such agencies are very particular about their commitments.

4. Results-Driven

Examine whether your SEO agency is helping you get your desired results. If they help you meet or exceed your objectives, your choice is good. If they cannot give you the desired results and have a poor work ethic, you should search for another agency.

5. Transparency in Reporting

An SEO agency should have great communication skills and be transparent when reporting the progress or status of projects as it ensures your work is in safe hands.

We hope this article has helped you understand what an ideal SEO agency looks like. The importance of SEO is undeniable, so make sure you spend enough time choosing a good agency that will work towards proper implementation.


Jeff Peroutka

Founder and CEO at Pror Marketing, LLC

Jeff Peroutka, 23 years young, is the Founder and CEO of Pror Marketing LLC, an SEO service provider that works with Digital Marketing Agencies on white-label projects. At the same time, the Pror team becomes the external "employee." Because they have a company culture that values lifelong learning and pursues SEO excellence by adopting leading trends early and implementing those newest strategies, they are swift at making significant improvements to their client's SEO rankings. Being a results-oriented leader, Jeff quickly maneuvers between what is and isn't working for his clients' benefit. He has designed a unique service that plugs into an agency's infrastructure and knows how to eliminate his client's logistical frustrations and bottlenecks. Jeff loves to catch waves, snowboard, and learn about the hottest technology in his free time. He currently lives in San Diego and often visits his native home in Hawaii.


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