- There is so much more to Pinterest than pretty images and great recipes. In fact, Pinterest cracks open many marketing opportunities that small businesses often overlook.
- Pinterest has a healthy active user base, many of which use the platform to help with buying decisions. It's also a great platform for collaborating with other brands.
- In this article, we delve into the top three ways small businesses can benefit from setting up a Pinterest account.
There's no denying that social media is an important marketing tool for small businesses. From reaching out to an ideal audience to creating brand awareness and eventually making sales, the benefits of social media are countless.
Small business owners usually ignore the benefit of Pinterest for businesses thinking that it's merely a place for food recipes and doesn’t help with growing an audience. Another common misperception is that if your business doesn’t target women, it’s not wise to bother marketing on Pinterest. But there is much more to Pinterest than looking for pretty images or finding scrumptious recipes.
So if you are wondering whether to include Pinterest in your marketing efforts, the answer is yes!
The Benefits of Pinterest for Small Businesses
To get started, let's take a look at the top three benefits of using Pinterest as a social media marketing platform for small businesses:
- A good alternative to traditional SEO
- Wide user base
- Collaborations and partnerships
1. Pinterest Can Be a Good Alternative to Traditional SEO
Though it began as a social network with boards, Pinterest has been placing a great emphasis on the visual search to move forward. It became such a strong alternative to traditional SEO that Google had to launch “Google Lens” to jump into the field of visual search optimization.
When you’re using Pinterest for marketing for businesses, it means that your branded pins can easily be discovered by anyone looking for resources and information in your niche. Your content has more life than any other social media channel.
One of the best ways small business owners can use Pinterest marketing is to optimize images for search. Effective SEO strategies like crafting thoughtful and search-friendly titles for pins and adding descriptions can increase your traffic. You can also accompany your description with relevant hashtags that echo your keywords.
For instance, if there is a recipe that you want to promote and bring leads back to your website or channel, you can add core ingredients, type of recipe, diet type or preparation method that people might search for. Just make sure you are optimizing your pins with alt text, title, Pinterest image context, size, and caption right for better visibility and reach!
2. Wide User Base
While Facebook, Twitter, and Instagram are the usual go-to options for the majority of marketers, Pinterest for business is more often overlooked. However, Pinterest’s user base makes it a strong contender as a marketing platform.
The total monthly active user base on Pinterest worldwide is 478 million (Pinterest, 2021). It’s a huge figure when we look at the number of people who hop over to Pinterest for ideas when planning things, no matter big or small – everything from what to wear to work to what face care products to buy.
Another factor to consider is users’ purchasing power. More than half of Pinterest’s users have an income of over $100,000 a year. As well, 89% of Pinterest users use Pinterest to plan their purchases. This presents a great opportunity for small businesses that are looking to market their products or services to people that are looking to make buying decisions.
3. Collaborations and Partnerships
Another benefit of Pinterest for businesses is the ability to partner with other brands. Business owners often overlook the opportunity to collaborate with other brands on Pinterest, but the platform gives you a unique chance to work with brands in a mutually beneficial way.
Small business owners can get brand exposure by collaborating with other brands on any group boards. Through shares and comments on Pinterest group boards, you put your brand and business in front of more people. Staying a step ahead, you can expand your reach even further by collaborating with others.
Inviting like-minded brands to your boards is a great way to reflect a stronger sense of community. See a potential brand you could collaborate with? Reach out to them and create a group board together so that you can cross-promote each other and increase your traffic quickly.
To Wrap Up
Now that you know the benefits of Pinterest for small businesses and how to maximize the value of this social media platform, consider making it an integral part of your marketing mix. With an effective strategy in place, your brand will be in the minds of audiences that are ready to buy.
Have you used Pinterest for your marketing efforts before? Share your experience in the comments below. And if not, tell us what’s stopping you from taking this plunge? Happy pinning!
Already started marketing your business on Pinterest? You might be interested in learning about how often you should pin.
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