Like most businesses, we are facing more and more competition and threats to our core business. So to help stay ahead of the game and maximise the retention rate of your existing customers, and continue to attract new customers, below are 6 tips to get you started.
6 tips to retain and attract customers in 2014
Tip 1 - Tell your target audience how you can solve their problems using email campaigns, newsletters, social media, case studies, alliances and educating the gold in your own backyard, your customers.
Remember, it’s all about your customer needs not your own. Don’t get caught up in all the wonderful services or features you have but take a walk in your customer’s shoes and come from their side of things.
Tip 2 - People like to buy from other peoples experiences. Create video case studies or testimonial from customers who love what you do. Great for the SEO side of your business and who better to sell your products or services than the people who have experienced them first hand.
Tip 3 - Provide a CALL TO ACTION. People need a prompt. It's human nature. No matter whether it’s an email, marketing campaign or a meeting, make sure you leave with some kind of action the customer has to take.
Tip 4 - If you are a service-based business, package up your services and offer your clients options. Provide no more than 3 options. You will be surprised with the amount of customers who choose option 2, so make sure there is plenty of value and profit in it for you.
Tip 5 - Build more value into your offerings. For example if you are a bookkeeping business, instead of just doing the books for your clients, provide monthly financials and sit with you clients each month to discuss their challenges using online accounting software features to bridge the gap in communication.
Tip 6 - Stop telling existing customers that you are flat out. It will push them away. Instead, find time to ask them question about their business, their challenges and more. It will open the doors so a whole lot more revenue.
I hope these help you along your journey.
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Phil Khor, Founder at SavvySME
Great tips Andrew. Tip #6 is a no-brainer but often we don't realise it's in the subtle messages we convey that gets misconstrued as we don't care about existing customers. So it's a good wake up call. I especially like Tip #5 too about building more value into our offerings. Thanks for sharing.
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Andrew love point #6 too, not often mentioned but it makes a lot of sense. Thanks for sharing this great article that is well thought out and easy to read with great punchy points :D!!