When it comes to Google’s search network, advertisers have two options: AdWords Express and AdWords. AdWords is a standard campaign, which has the ability to advertise anywhere and is able to use the display network. Whereas, ‘AdWords Express’ is managed automatically: advertiser needs to write an advert, choose a category, and decide on a budget. Advertisers using AdWords Express do not choose keywords, unlike AdWords. With AdWords Express customer’s that search phrase on Google or Google Maps, will have their advert appear, along with the advertiser’s address and number. AdWords Express has a reach between 15 – 40 mile radius around your local business. As a result, AdWords Express is only plausible for bricks-and-mortar business, and services that are aimed at a local area.
The differences between AdWords Express and AdWords
‘AdWords Express’ is an automated system, which basically manages itself. However, AdWords gives you more control and options. AdWords Express and AdWords both have the option to pay- per- click (PPC), which means that an advertisers only pays when someone clicks on the advert, and not how many times the advert comes up.
The table below explains the differences between AdWords Express and AdWords:
Hopefully the above table has demonstrated the main differences between AdWords Express and AdWords.
Depending on your objectives, and your budget, you can see how AdWords Express and AdWords work in different ways. Undeniably, AdWords has more options, by being able to implement the conversion code, you will be able to see which keywords are leading to enquiries and/or sales, and focus on them, along with adding in negative keywords; which will ultimately improve your leads and spend your budget effectively. However, AdWords Express may work for branding in the local area, and may be an effective introduction for first-time advertisers on Google’s search network.
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