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Advertising Trending Articles

A Small Business Guide to Advertising on Amazon
Advertising

A Small Business Guide to Advertising on Amazon

Did you know there are now more than 300 million Amazon users worldwide? If you're not already advertising on Amazon, you could be missing out. Amazon makes it easy to increase the visibility of your products, outrank your competitors and reach more buyers. In this guide, we'll walk you through the basics of advertising on Amazon, how to get started and the must-know do's and don'ts to get the most out of your ads. Amazon is the biggest online marketplace in the world. It boasts more than 300...

200 views

Is Pay Per Click Advertising (PPC) Worth it?
Advertising

Is Pay Per Click Advertising (PPC) Worth it?

PPC... You put an ad online, internet users click it and they buy your product.  It's that simple, or is it? Clicks are a way to measure user interest and attention. It is used to generate high-quality customer traffic to websites which may ultimately drive an increase in sales.  While there are...

1.24K views

Think Print Advertising Is Expensive? Here's Why You’re Wrong
Advertising

Think Print Advertising Is Expensive? Here's Why You’re Wrong

Nowadays publishing materials online is not a big deal, but how important is print advertising? Is it still an advertising strategy worth pursuing? Your advertising strategy depends on your business and your budget. While many people think online advertising is cheaper and more cost-effective,...

715 views

How to Find the Right Audiences for Facebook Advertising
Advertising

How to Find the Right Audiences for Facebook Advertising

2.94K views

Advertising

The Ultimate Guide to Hiring the Best Small Ad Agencies

A lot of people advise small business owners to hire an advertiser. But should we? What are the benefits?  Among a variety of options, we need to choose the right person for the job. Let's consider all the pros and cons of freelancers, in-house advertisers and marketing agencies. Here are some...

2.53K views

Advertising

How to Set Up and Use Facebook Custom Audiences

Using Facebook Custom Audiences builds a closer relationship between you and the specific audience you want to target, leading to a more efficient sales funnel. There are four categories of Facebook Custom Audiences: customer file, website traffic, app activity, and engagement on Facebook. Learn...

3.62K views

How to Advertise a New Business
Advertising

How to Advertise a New Business

Advertising can't be done in one night, it requires careful evaluation of your business and its goals. There is no single step that will take you to the perfect advertising campaign, so be patient. There are 5 elements that require your attention when designing an advertising strategy for your business. Read the article to find out what they are. ​ Advertising a new business can seem like a daunting task. You want to spend your budget effectively but there are so many options. One means of...

1.71K views

How to Get Started with Radio Advertising
Advertising

How to Get Started with Radio Advertising

Radio is not as unpopular as you may think - the numbers assure. Should we trust this 100-years-old way of advertising? and why not? Let's speak about the right time to have your advertising broadcasted and everything that should be included in it! How much will it cost? Expert advice.  Is radio...

1.69K views

How to Advertise Your Small Business Online
Advertising

How to Advertise Your Small Business Online

Once your audience knows about your business, they enter your sales funnel where you then continue to educate them on what you offer and the problems you can solve. So where does advertising fit in? Advertising allows you to tell people about your business and promote your products and services....

1.43K views

Advertising

How to Use Social Media Advertising in Retail to Win New Customers

It's important to explore the "what to"s and "how to"s to know how to win new customers. ​ In addition to knowing how to create a successful campaign, how do you measure the performance of your campaigns? Keep reading to learn how to advertise your retail store and attract new customers. Every...

1.47K views

How to Advertise Your Construction Business Online
Advertising

How to Advertise Your Construction Business Online

Advertising a construction or trade business isn't as easy as other industries such as retail with a wider social media reach and interest. If you want to advertise your construction or trades business, Google Ads and Google Business Listings are good starting points for leads, while Facebook Ads...

2.5K views

A Guide to Online Advertising Costs: Google Ads, Facebook, LinkedIn and Twitter
Advertising

A Guide to Online Advertising Costs: Google Ads, Facebook, LinkedIn and Twitter

1.8K views

Advertising

Social Media Advertising in the Brave New World

It used to be all about the big companies when it came to ads. Flashing billboards, posters, and TV commercials. Back in those days, people still read newspapers and subscribed to magazines.     In this brave new world, it’s all about the social media. Advertising budgets that used to go into...

1.47K views

Advertising

Why your Advertising is Failing

Why do companies advertise? It seems like a silly question but ask most people and you’ll find most won’t give a confident answer. They’ll probably give you the right answer, or a right answer, but it’ll be delivered with an element of self-doubt. For many businesses, not thoroughly understanding...

2.56K views

4-Step System to Determine if You are Overpaying for Advertisements
Advertising

4-Step System to Determine if You are Overpaying for Advertisements

Results. That’s all that counts in business. Results. Any promotion worth putting your time, money and effort, is worth measuring how well it performs. Only by knowing what kinds of results a certain marketing effort produces, can you determine whether or not to run it again, or what you may need to do to change or tweak it in order to make it more effective. The Challenges in Advertising It’s absolutely amazing how many business owners don’t understand this simple concept. Most of the time,...

1.27K views

How to Use Lightbox Ads on Google Display Network
Advertising

How to Use Lightbox Ads on Google Display Network

Lightbox ads have the potential to be pretty incredible. Used in the right way, Lightbox ads are an exceptionally cheap and effective way to build brand awareness and drive engagement. Lightbox ads allow you to present rich media content to your target audience allowing them to engage with your...

3.56K views

How Can You Actually Measure the Cost of Print Advertising?
Advertising

How Can You Actually Measure the Cost of Print Advertising?

Newspaper advertising is a great way to attract customers for a specific niche and with specific traits. Print ads are relatively cheap, have a big coverage and, depending on your target audience, can deliver good results and return on investment. Similarly, glossy magazines tend to attract an...

18.47K views

Advertising is a Numbers Game
Advertising

Advertising is a Numbers Game

1.86K views

Advertising

4 Ways to Advertise Online

There are many avenues available to advertising online. Advertisers can take advantage of these platforms as they have an incredible reach and can find ways to target specific demographics, increasing the chances of impressions. Here are a few descriptions of the top options of online...

1.6K views

Advertising

6 Radio Advertising Advantages for Small Businesses

Radio advertising might be seen as old fashioned, especially with the rise of the Internet and other forms of advertising. However, this isn't the case. Commercial radio has a reach of more than 16 million Australians every week. Australians spend 17 hours of the week listening to the radio, with...

4.26K views

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