Paid Search Trending Articles

Dynamic search ads (DSAs) work by matching users' search terms to the content provided on your site. It then generates a dynamic headline to match the search term.  DSAs can increase the likelihood of showing your products or services to people who are searching for them as the ad is tailored to...

Google AdWords gets you instant results, as long as you pay up. However, SEO is more cost-effective and gives you long-term gains, as long as you put in the work. You need to consider your time, resources and return on investment when choosing which strategies to focus on. Read on to learn about...

The Google Display Network has partnered with a range of platforms, allowing businesses to create targeted ads that reach their audience. The clever targeting options mean you can more or less create a profile for your customers and align your ads with the demographics to improve ROI. Don't know...

Google AdWords has many tools available to help build and develop your AdWords campaign effectively. The structure of your AdWords campaign is imperative; when developing the campaign, issues such as budget and cost-per-click need to be considered. What are the best Google AdWords tools? There...

Both Google AdWords and Analytics are fantastic tools in equal measure. AdWords helps you drive traffic to your site through targeted ads, while Analytics sheds light on key metrics and user behaviour. That being said, imagine the potential the lies in linking these two powerful tools...

Online advertising using Google Ads allows you to create and show targeted ads to people who have already visited your site. Remarketed ads will then show on the Google Display Network on sites users are browsing such as YouTube, or while they're reading online articles. In this article, we delve...

Have you been toying between AdWords and AdWords Express? It can be tricky trying to differentiate between the two. Undeniably, AdWords has more options but Adwords Express may be better for advertising in a local area. Keep reading to learn about the similarities, differences and which one is a...