Paid Search Trending Articles

If there is one type of marketing that people tend to rely on in the world of e-commerce, it’s PPC. Also known as “pay per click” marketing, this is one of the most common ways for brand new sites to get the exposure that they need. Before you begin putting in money for this...

Google AdWords gets you instant results, as long as you pay up. However, SEO is more cost-effective and gives you long-term gains, as long as you put in the work. You need to consider your time, resources and return on investment when choosing which strategies to focus on. Read on to learn about...

Conversion optimiser, or cost per acquisition bidding (CPA), is a bidding tool which lets AdWords use your historical conversion data to determine when to bid, how much to bid and what to bid on in order to secure conversions at the best possible acquisition cost. Put simply, it takes your...

A common problem that comes up in the day to day running of many digital accounts is when clients Google themselves. This article tackles a common question about Google search. I can completely understand why as a business owner, you would want to Google your top keywords to see if you’re showing....

With December only two weeks away and Christmas just around the corner, a lot of businesses will be looking at slowing things down over the holiday period. In my experience (with the exception of retail), most other forms of business generally wind things down for the week over Christmas as they...

Google AdWords has many tools available to help build and develop your AdWords campaign effectively. The structure of your AdWords campaign is imperative; when developing the campaign, issues such as budget and cost-per-click need to be considered. What are the best Google AdWords tools? There...

Have you been toying between AdWords and AdWords Express? It can be tricky trying to differentiate between the two. Undeniably, AdWords has more options but Adwords Express may be better for advertising in a local area. Keep reading to learn about the similarities, differences and which one is a...