Sign in
  • Paid Search
  • Discover
  • Services
  • Products
  • Q&A
  • Trending
    ✕
    • Online Business
    • Ecommerce
    • Selling Online
    • Web Design
    • Web Development
    • Web Hosting
    • Finance and Accounting
    • Accounting
    • Banking
    • Bookkeeping
    • Budgeting and Forecasting
    • Business Grants
    • Business Loans
    • Cashflow Management
    • Insurance
    • Payroll
    • Superannuation
    • Tax
    • Marketing
    • Advertising
    • Branding
    • Content Marketing
    • Digital Marketing
    • Direct Marketing
    • Graphic Design
    • Market Research
    • Outdoor Advertising
    • Paid Search
    • Public Relations (PR)
    • Sales Strategy
    • Search Engine Optimisation (SEO)
    • Social Media
    • Video Production
    • Information Technology
    • App Development
    • Cloud Computing
    • Hardware and Software
    • IT Support
    • Server, Networking and Security
    • Telecommunications, Mobile and Wireless
    • Website
    • Legal
    • Business Structuring
    • Buying a Business
    • Competition and Consumer Law
    • Employment Law
    • Insolvency
    • Intellectual Property
    • Litigation and Dispute Resolution
    • Regulatory and Compliance
    • Human Resources
    • Career Planning
    • Leadership
    • Outsourcing
    • Recruitment
    • Succession Planning
    • Team Management
    • Training and Development
    • Virtual Assistance
    • Startup
    • Assembling Mentors, Advisors and Board Members
    • Business Ideas
    • Entrepreneurship
    • First 100 Days
    • Founders and Co-founders
    • Investor Funding and Capital
    • Lean Startup Methodology
    • Product Design
    • Research and Development (R&D)
    • Starting a Business
    • Startup Branding and PR
    • Web Analytics
    • Business Management
    • Business Coaching
    • Business Growth
    • Business Planning
    • Commercial Cleaning
    • Competitive Market
    • Customer Retention
    • Exporting
    • Franchising
    • Health and Wellbeing
    • Home-Based Businesses
    • Importing
    • Risk Management
    • Selling a Business
    • Strategic Partnership
    • COVID-19 SupportNew
  • Home
  • Articles
  • Marketing
    • Online Business
    • Legal
    • Marketing
    • Human Resources
    • Finance and Accounting
    • Information Technology
    • Startup
    • Business Management
    • Coronavirus (COVID-19) Business Support
  • Paid Search
    • Search Engine Optimisation (SEO)
    • Social Media
    • Sales Strategy
    • Outdoor Advertising
    • Graphic Design
    • Video Production
    • Advertising
    • Content Marketing
    • Branding
    • Direct Marketing
    • Market Research
    • Digital Marketing
    • Public Relations (PR)
    • Paid Search

Paid Search Trending Articles

A Beginner's Guide to Landing Page Optimisation for Google Ads
Paid Search

A Beginner's Guide to Landing Page Optimisation for Google Ads

Did you know businesses that have 30 or more landing pages generate seven times more leads than those that have 10 or less landing pages? A well-designed landing page that is relevant to your ads, loads fast and is mobile-friendly can have a massive impact on your sign-ups, conversions and sales. But how do you create and optimise a landing page? And what type of ads should you use landing pages for? In this guide, we explain the purpose of a landing page, why it's important in PPC...

211 views

A Quick Guide to Dynamic Search Ads
Paid Search

A Quick Guide to Dynamic Search Ads

Dynamic search ads (DSAs) work by matching users' search terms to the content provided on your site. It then generates a dynamic headline to match the search term.  DSAs can increase the likelihood of showing your products or services to people who are searching for them as the ad is tailored to...

177 views

Google AdWords vs SEO: Which is Best for Your Business?
Paid Search

Google AdWords vs SEO: Which is Best for Your Business?

Google AdWords gets you instant results, as long as you pay up. However, SEO is more cost-effective and gives you long-term gains, as long as you put in the work. You need to consider your time, resources and return on investment when choosing which strategies to focus on. Read on to learn about...

1.08K views

How to Improve Your Landing Page Experience in Google AdWords
Paid Search

How to Improve Your Landing Page Experience in Google AdWords

1.81K views

Paid Search

How to Create Successful Text Ads in Google AdWords

Click-through-rate (CTR) is one of the key factors used by Google to determine the relevance of your campaign, and ultimately your overall quality score. If you want to have a high CTR, you need to know how to construct a Google AdWords campaign, and how to write compelling ad copy. Keep reading...

1.77K views

Paid Search

How to Target Buyers on the Google Display Network

The display network on Google AdWords is something that many people leave well alone. Sure, it has a really cheap cost per click and sure, you can rack up tens of thousands of impressions per week, but if they’re not targeted, what is the point? One issue many advertisers find is that the display...

6.13K views

5 Powerful Strategies for Your AdWords Campaigns
Paid Search

5 Powerful Strategies for Your AdWords Campaigns

Hopefully this article has shown you five strategies that can be utilised in your AdWords campaign. If you are looking for more ideas about an AdWords strategy, please read this.    Feel free to comment below.

1.36K views

A Basic Guide to Google Display Network Advertising for SMEs
Paid Search

A Basic Guide to Google Display Network Advertising for SMEs

The Google Display Network has partnered with a range of platforms, allowing businesses to create targeted ads that reach their audience. The clever targeting options mean you can more or less create a profile for your customers and align your ads with the demographics to improve ROI. Don't know...

2.81K views

The 4 Best Google AdWords Tools for Successful Ad Campaigns
Paid Search

The 4 Best Google AdWords Tools for Successful Ad Campaigns

Google AdWords has many tools available to help build and develop your AdWords campaign effectively. The structure of your AdWords campaign is imperative; when developing the campaign, issues such as budget and cost-per-click need to be considered. What are the best Google AdWords tools? There...

1.6K views

Paid Search

5 Valuable AdWords Extensions for Bricks-and-Mortar Businesses

When using Google AdWords as an advertising platform, ads extensions are optional add-ons that can be used to include additional content within your advert; they appear underneath or above the two description lines. The two description lines are seen in each advert (for ideas on writing...

2.46K views

How to Link Google AdWords and Google Analytics
Paid Search

How to Link Google AdWords and Google Analytics

Both Google AdWords and Analytics are fantastic tools in equal measure. AdWords helps you drive traffic to your site through targeted ads, while Analytics sheds light on key metrics and user behaviour. That being said, imagine the potential the lies in linking these two powerful tools...

4.6K views

Google Adwords Campaigns: How to Interpret & Use Early Results
Paid Search

Google Adwords Campaigns: How to Interpret & Use Early Results

1.82K views

Paid Search

5 Reasons Why You Shouldn't Pause Adwords Over Christmas

With December only two weeks away and Christmas just around the corner, a lot of businesses will be looking at slowing things down over the holiday period. In my experience (with the exception of retail), most other forms of business generally wind things down for the week over Christmas as they...

3.76K views

Paid Search

A Quick Guide to Google AdWords Quality Score

What is the Google quality score (QS) and how does it work? If you're running Google Ads, you need to have a good grasp of the factors that determine and affect your QS. There are three key factors that impact QS: relevance of keywords, relevance of advert and relevance of your landing page. Keep...

1.24K views

5 Effective Google AdWords Strategies for Mobile
Paid Search

5 Effective Google AdWords Strategies for Mobile

Having a solid mobile advertising strategy for AdWords is paramount to monitor how your customers find and respond to your campaigns. Understanding mobile device volume, setting bid adjustments for mobile devices and targeting local are just a few examples of strategies you can use. Keep reading to learn five mobile advertising strategies for AdWords that will help you propel your campaigns forward. In the last few years, the increased reliance that the general population have had on their...

1.75K views

How Google Remarketing Works in Display Advertising
Paid Search

How Google Remarketing Works in Display Advertising

Online advertising using Google Ads allows you to create and show targeted ads to people who have already visited your site. Remarketed ads will then show on the Google Display Network on sites users are browsing such as YouTube, or while they're reading online articles. In this article, we delve...

1.97K views

What is the Difference Between Google AdWords Express and Adwords?
Paid Search

What is the Difference Between Google AdWords Express and Adwords?

Have you been toying between AdWords and AdWords Express? It can be tricky trying to differentiate between the two. Undeniably, AdWords has more options but Adwords Express may be better for advertising in a local area. Keep reading to learn about the similarities, differences and which one is a...

1.72K views

A Quick Guide to CPA Bidding & How to Do It Effectively
Paid Search

A Quick Guide to CPA Bidding & How to Do It Effectively

6.54K views

SavvySME® brings the best business ideas, tools and experts for small and medium-sized businesses. Whether you're in construction, retail, healthcare, hospitality or other industries, the marketplace connects your business to quality, local suppliers, product vendors and service companies. Founded in 2012, SavvySME® is headquartered in Sydney, Australia.

  • Company
  • About
  • How it works
  • Premium
  • FAQ
  • Terms of use
  • Privacy policy
  • Get in touch
  • Directories
  • Add business
  • Services
  • Products
  • Businesses
  • Trending news
  • How to guides
  • Experts
  • Popular services
  • Web designer
  • Graphic designer
  • Business coach
  • Digital marketer
  • Business broker
  • Accountant
  • Virtual assistant
  • Bookkeeper
  • SavvySME © 2021
payment ssl

Please wait...

Log in | SavvySME

Sign in with

OR
Sign up with Google Sign up with Linkedin Sign up with Facebook Sign up with Twitter

Not a member yet?Sign up now!

Join the fastest growing community marketplace for small to medium business owners, entrepreneurs and innovators. You'll get instant access to experts, advice, tools and resources to help your business thrive.


Sign in with credentials

Forgot your password?
Sign up | SavvySME

Sign up with

OR
Sign up with Google Sign up with Linkedin Sign up with Facebook Sign up with Twitter

SavvySME is home to a supportive and friendly community of thousands of like-minded small to medium business people, where you can:

  • Connect and collaborate with people in your industry
  • Join discussions and get expert advice 24/7
  • Get quotes from thousands of brands and suppliers
  • Buy and sell products and services in the marketplace

Sign up via email

Are you a returning user? Sign in here