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Becoming a prominent thought leader in your industry will do wonders for your business and personal career. Refining your personal brand and building a profile across your owned media channels are just a few ways you can build thought leadership. You can also invest in PR, do public speaking...
937 views
You've probably heard the term 'brand 'personality', but what does it actually mean and how do you build one for your brand? A brand personality humanises a brand by giving it characteristics that customers can relate to. If customers can relate to your brand, they are more likely to trust...
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832 views
Using headshots and professional photographs is vital to attract the right type of clients to your business so how to do you ensure that you are conveying the right messages to your prospects? For me, effective branding starts with the photos that you use to portray yourself on your website,...
2.39K views
Tagline, slogan, strapline, motto, catchphrase – there are various words used to describe the same concept. What Is a Tagline? But in essence, a tagline embodies the core principles and character of your organisation to provide consumers a sense of your brand and its market position in a few...
2.28K views
Content warning: don’t read any further if you’re happy to accept prevailing branding practice The idea that a strong brand can be created through branding is wrong. I’m betting most everything you’ve heard or read from branding professionals has lead you to assume there is only one way to...
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Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment of “WOW”; a testament to the power of the creative mind’s ability to design function and form which is as beautiful as it is useful and relevant. While appreciating the beauty in this article, I...
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Who likes to do business with a light blue speech bubble? Certainly not me! However I look around SavvySME and see so many faceless individuals popping up, whether it be pure lazyness or the inability to find an appropriate profile image, having a great profile image is one of the most important...
2K views
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