Branding Trending Articles

Becoming a prominent thought leader in your industry will do wonders for your business and personal career. Refining your personal brand and building a profile across your owned media channels are just a few ways you can build thought leadership. You can also invest in PR, do public speaking...

Technology is playing a key role in the success of personalization, helping businesses find out what makes each client unique and different. But simply personalizing products is not enough; to reach higher levels of success, a business must personalize the experience a client has. Providing...

Tagline, slogan, strapline, motto, catchphrase – there are various words used to describe the same concept. What Is a Tagline? But in essence, a tagline embodies the core principles and character of your organisation to provide consumers a sense of your brand and its market position in a few...

Forget branding. Unless you sell soap. Or cornflakes. Or petrol. Businesses; services; products; people. Can they all be considered brands? Are they all targets for brand building? There is a whole sub-section of the marketing profession that’s fixated by “branding.”  I'm quite prepared to be...

It is the goal of any business to attract the right people towards their business, and there are vital tips that will help you build a standout brand.  The reason you want to be known for and uniqueness play an essential role Find out about creating a community around your brand, attracting more...

For those who just want to get it done and sorted so you can get on with your business. In my four-step brand development process – creation is not where most people expect (or would like it) to be.  What Are the Four stages of Brand Creation? The four stages of brand creation are: CLARITY –...

Who likes to do business with a light blue speech bubble? Certainly not me! However I look around SavvySME and see so many faceless individuals popping up, whether it be pure lazyness or the inability to find an appropriate profile image, having a great profile image is one of the most important...