Branding Trending Articles

When it comes to big business, few things are as fiercely defended as branding. It makes sense. McDonald’s wouldn’t be McDonald’s without the golden arches. Nike wouldn’t be Nike without the “swoosh.” Heck, even apps like Robinhood need their brands to stand out...

If any of you have read my articles previously you will realise that I try to relate to real things that I pick up when I am out during the day. It might be an encounter with a person, an exchange with a business or something I saw somewhere. Today's article will be short but I really wanted to...

Does the success of your business rely on your own personal brand and the exposure you have in the professional community? Imagine if you could double your online networks in just 3 months – how would this affect your client pulling power?  It sounds simple, but growing your network does take a...

There’s an often-overlooked yet powerful aspect to storytelling which, if done well, can do wonders for your own business narrative. Simply put, successful story-writing and storytelling are as much about what words or content the writer leaves out – effectively, leaving it to their audience's...

Your personal brand will stay with you, while your company brand may not. Today’s business world changes constantly and, for you to become highly valued, you should focus on your personal, rather than corporate branding. Company loyalty no longer exists. People are hired and fired often. New...

Tell us a bit about your business? Glamazon Shoes is a niche market business. We provide beautiful women’s shoes for bigger feet with sizes starting from 10 and going up to at least size 13, and some up to size 15. Glamazon Shoes has a shop in Melbourne and an online store as well, supplying...

Tagline, slogan, strapline, motto, catchphrase – there are various words used to describe the same concept. What Is a Tagline? But in essence, a tagline embodies the core principles and character of your organisation to provide consumers a sense of your brand and its market position in a few...