Branding Trending Articles

Branding

13 Reasons Why It's Time to Invest in Your Personal Branding

People buy people. We always have, and we always will. That's why the phrase, "It's not what you know, it's who you know", is as true now as it was 100 years ago. Today, people are buying your personal brand. Think you don't need a personal brand? Think again. What is a personal brand? Your personal brand is how you promote yourself to the world. It's the combination of your personality, skills and experiences that you present to the world to paint a public image of who you are. When done...

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Branding

5 Ways to Become a Thought Leader in Your Industry

Becoming a prominent thought leader in your industry will do wonders for your business and personal career. Refining your personal brand and building a profile across your owned media channels are just a few ways you can build thought leadership. You can also invest in PR, do public speaking...

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Branding

Brand Personality: The What, Why & How

You've probably heard the term 'brand 'personality', but what does it actually mean and how do you build one for your brand? A brand personality humanises a brand by giving it characteristics that customers can relate to. If customers can relate to your brand, they are more likely to trust...

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Branding

How to Build a Community by Personalizing the Client Experience

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Branding

3 Steps to Build Your Personal Brand With LinkedIn

Your LinkedIn profile is arguably your most effective personal branding and networking tool. It gives clients access and insight into the person behind the company brand to differentiate you in a competitive landscape. Personal branding is not a term everyone feels comfortable with. But in...

1.37K views

Branding

How your staff can increase your brand's digital visibility

Your staff is one of your biggest untapped resources. Most staff have some digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just...

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Branding

Why You Should Hire a Brand Designer

Your brand is the total journey experienced by your customers. It's all about how you make them feel. But many business owners spend years building a customer base and a good reputation, but still find themselves struggling to keep up. That's why hiring a brand designer comes in. Learn what a brand designer does and how they can help you put the pieces of the puzzle together. Your brand is more than how people see you – it’s how they perceive you, what they think about you and how they feel...

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Branding

5 Rules For The Perfect Professional Headshot

Using headshots and professional photographs is vital to attract the right type of clients to your business so how to do you ensure that you are conveying the right messages to your prospects? For me, effective branding starts with the photos that you use to portray yourself on your website,...

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Branding

5 Tips to Create a Great Tagline for Your Business

Tagline, slogan, strapline, motto, catchphrase – there are various words used to describe the same concept. What Is a Tagline? But in essence, a tagline embodies the core principles and character of your organisation to provide consumers a sense of your brand and its market position in a few...

2.28K views

Branding

Branding a Service Business: Is it Necessary?

Forget branding. Unless you sell soap. Or cornflakes. Or petrol. Businesses; services; products; people. Can they all be considered brands? Are they all targets for brand building? There is a whole sub-section of the marketing profession that’s fixated by “branding.” I'm quite prepared to be...

3.55K views

Branding

You can’t build a brand with branding.

Content warning: don’t read any further if you’re happy to accept prevailing branding practice The idea that a strong brand can be created through branding is wrong. I’m betting most everything you’ve heard or read from branding professionals has lead you to assume there is only one way to...

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Branding

5 Ways Professional Service Businesses Can Nail A Branding Photo Shoot

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Branding

5 Key Steps to Building a Standout Brand For Small Businesses

It is the goal of any business to attract the right people towards their business, and there are vital tips that will help you build a standout brand. The reason you want to be known for and uniqueness play an essential role Find out about creating a community around your brand, attracting more...

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Branding

Branding State of Mind

Regardless of whether it's the Stone Age or Digital Age, or what type of business you run -- branding is the most important marketing mindset. With the rise of product comparison sites such as iSelect and Youi, consumers nowadays have more bargaining power than ever. Product review sites, forums...

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Branding

8 Reasons Why You Should LOVE Your Brand

After 25 years in design and marketing, building brands for a multitude of companies large and small, I’m realistic enough to know that not everyone, in fact not many people, want a brand they love. In fact, most people just want a brand that works, or deep down, just get the damn job done so they can get on with doing the job they love, or get on with making money… So why should you love your brand…? It’s worth pointing out at this point that when I say brand, I mean the whole brand -- not...

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Branding

The Beauty in Functionality & the Functionality of Beauty

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment of “WOW”; a testament to the power of the creative mind’s ability to design function and form which is as beautiful as it is useful and relevant. While appreciating the beauty in this article, I...

3.53K views

Branding

10 tips to a killer profile image

Who likes to do business with a light blue speech bubble? Certainly not me! However I look around SavvySME and see so many faceless individuals popping up, whether it be pure lazyness or the inability to find an appropriate profile image, having a great profile image is one of the most important...

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Branding

A Quick Guide to Brand Creation

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Branding

Let's Get to The Heart of Finding Your Brand Essence

These are the four steps it takes to create a deliver a sustainable, authentic brand: 1. CLARITY – Getting clear on what you do, who for and what makes you different 2. STRATEGY – Finding a Unique Brand Essence that will set you apart 3. CREATION – Designing and developing your visual identity...

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Branding

Your Brand Is Like A Person

Give it personality and teach it to be social, a lot easier said then done, I know. A good brand appears everywhere, a little like the popular kid at school. Everyone wants to be his or her friend and hang out. That’s how you want people to feel when they see your branding. It all becomes...

908 views