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Having a blog in today’s competitive marketplace where consumers want to get more personal with brands, is very important. However, you can’t just take a generic topic and hope that your audience will refer to it first things first and you’ll rank high on Google. That’s only one of the reasons...
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Most businesses do their content marketing wrong. But it doesn't have to be that way for you. Your first step is to online your content marketing with your business strategy. Second, don't always try to sell with every blog article and social media post. Build trust, then go for the sell. Lastly,...
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Any industry, regardless of the cause and initiative of its campaigns, needs to provide exposure for people to actually know about them. This also applies to charity campaigns, non-profit organisations and fundraising for a good cause. Bearing in mind the unique traits of these sectors, it's...
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"Content is king." This statement has been around for quite some time now, and the vast majority definitely agrees with it. But in the digital era there are quite a few mistakes people make while writing web content. In order to help you avoid those, we present you some of the most commonly made...
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Copywriting in the real estate industry is vital to your success with building your reputation and thought leadership. Unique and valuable copywriting will bring value to vendors and capture the attention of clients. Publishing your articles quickly and frequently will increase your exposure, and...
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Getting content out online can be pretty daunting for a lot of people. There are two camps of people: - Those with a budget available to pay a copywriter, video producer, or creative agency to make content for them. - Those without a budget who need to rely on themselves to create...
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Content marketing and content, in general, are two very tricky and fun aspects of marketing you are dealing with, especially while starting up your business. So is good timing. This Australian ecommerce website knows exactly how to use the combination of to-the-point content with great timing, and...
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