Market Research Trending Articles

Importance Of Analysing Your Competitors For Your Business Plan
Market Research

Importance Of Analysing Your Competitors For Your Business Plan

Understanding the importance of analysing your competitors will help you create a great business plan.  The importance of choosing the right location: are there many competitors in your area? Is it overserviced or untapped?  Here's a short action plan of three points for the better development of your business. Developing an effective business plan is one of the most important things you can do if you are truly serious about starting a new business. I have had business side projects before...

1.45K views

Do You Know Who Your Customer Is?
Market Research

Do You Know Who Your Customer Is?

When I ask this question, I invariably get a very confident 'yes'. The next questions I will then ask is, "How do you know who your customer is?" This is when I hear thing likes, "well I just know" or "I talk to customers everyday so I should know". The truth is though that many businesses really...

2.28K views

The Top 20 Online Customer Survey Tools
Market Research

The Top 20 Online Customer Survey Tools

Editor's Update 06/07/20: What are some of the best online survey and poll builders? Some of the best free online survey makers include: - HubSpot - SurveyMonkey - Google Forms - Survey Gizmo - Easy Poll - Quibblo - Moodle - LimeSurvey - Zoho SurveyHow to create a survey... follow these tips...

9.71K views

Know Thy Enemy: The Importance of Competitor Analysis
Market Research

Know Thy Enemy: The Importance of Competitor Analysis

4.3K views

Market Research

5 Steps To Mystery Shopping Your Competition

Say what? “Mystery Shopping” might bring to mind images of Nancy Drew and her teen friends hitting the mall, but it is actually a very handy business strategy that you’d be crazy not to harness. The idea is simple: You, or someone you trust, phones and/or goes into the stores of your competition...

4.14K views

Market Research

Asking the right questions will increase your revenue

I must admit, I am a bit of a fan of some of the old-school business sayings. However, one in particular has been bugging me for the past few weeks, not because I disagree with it, but because I keep coming across business owners and managers who ignore the actual message. “There are no stupid...

2.21K views

Do You Know Your Customers?
Market Research

Do You Know Your Customers?

In the past, if you had bricks and mortar store you could see your customers and take a guess what they might like and therefore what they are likely to purchase. You could see how they dressed, what their approximate age might be and what they are likely to buy. How can you do that now, with the era of online shopping? The answer is tracking your customers through analytics. You need to make sure you are tracking conversions; these would be either a lead or a purchase. You can do that via...

1.28K views

Do Customers Know What They Really Want?
Market Research

Do Customers Know What They Really Want?

  It's constantly drilled into us to listen to our customers. The standard process is: identify the problem; listen to what your customers’ want and the marketing process follows on from there.   But Steve Jobs said: “People don't know what they want until you show it to them.”   Even further...

1.27K views

Top 5 Qualitative Market Research Techniques
Market Research

Top 5 Qualitative Market Research Techniques

Qualitative market research is a powerful tool to plumb the depths of new territory and discover truths that are normally hidden from easy view. What does a given product category really mean to buyers? How can you make small changes in your packaging and marketing that drive large results? Not...

6.33K views

Market Research

Differences between B2B and B2C

B2B, B2C... they are both customers and people in the end right? Yes.. but also a big no. There are several important differences to keep in mind when marketing with a B2B or B2C mindset. If you approach them without knowing, the response can be negative due to using the wrong strategies, marketing...

2.93K views

Do NOT follow this link or you will be banned from the site!